Nutella Unveils Nutella Peanut Its First New Spread Flavor in Over 60 Years
Georgia Wray Norsten — May 10, 2025 — Marketing
References: fooddive
Ferrero is making history by announcing its first new flavor innovation for Nutella in over six decades: 'Nutella Peanut.' This new spread blends the signature creamy hazelnut and cocoa formula with roasted peanut, creating a nutty twist on a global classic. Set to hit shelves in Spring 2026, Nutella Peanut was unveiled as part of a broader strategy to evolve the beloved brand while retaining its iconic identity.
Ferrero confirmed the new product will maintain the smooth, spreadable texture that fans expect, but with a richer flavor profile aimed at peanut butter lovers. This marks a significant expansion for the Nutella brand, which has remained essentially unchanged since its debut in 1964. Nutella Peanut is expected to appeal to loyalists and new consumers seeking variety in breakfast and snack spreads.
Image Credit: Ferrero
Ferrero confirmed the new product will maintain the smooth, spreadable texture that fans expect, but with a richer flavor profile aimed at peanut butter lovers. This marks a significant expansion for the Nutella brand, which has remained essentially unchanged since its debut in 1964. Nutella Peanut is expected to appeal to loyalists and new consumers seeking variety in breakfast and snack spreads.
Image Credit: Ferrero
Trend Themes
1. Flavor Hybridization - By merging traditional hazelnut spread with peanut flavors, companies can create innovative products that tap into consumer desires for novel taste combinations.
2. Brand Evolution - Established brands experimenting with product expansions into new flavors can maintain their iconic status while attracting new demographics.
3. Premium Spread Market - Enhanced flavor profiles in spreadable products offer opportunities to capture the premium consumer segment seeking luxurious yet relatable food experiences.
Industry Implications
1. Food and Beverage - The introduction of new flavor offerings in spreads demonstrates growth potential for the snack market, enticing consumers with diverse palate choices.
2. Retail Distribution - Retailers can capitalize on the launch of new spread flavors by innovating their product offerings to meet the latest consumer preferences.
3. Marketing and Branding - The strategic brand evolution through flavor diversification allows companies to reach broader audiences without losing their core identity.
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