Nutella & Go! Wholegrain is Being Launched in the UK
Michael Hemsworth — May 26, 2021 — Marketing
References: nutella & talkingretail
The Nutella & Go! Wholegrain snack is the latest offering from the brand in the UK that will provide consumers with an alternative option to pick up when hunger hits. The limited-edition snack has multigrain sticks in the mix that are made with 80% wheat and oat cereal along with blueberries alongside the namesake hazelnut spread for dipping. The product is expected to be quite popular as lockdown restrictions continue to be lifted in the UK and consumers reach for food varieties that support on-the-go consumption.
Customer Development Director at Ferrero Levi Boorer spoke on the new Nutella & Go! Wholegrain snack saying, "Building on the popularity of the existing line in the UK, we are offering convenience retailers the opportunity to stock our latest launch this summer, Nutella & Go! Wholegrain. We are confident that the newest addition to our range will entice loyal shoppers to the brand, with many shoppers looking for a pick me up treat.”
Customer Development Director at Ferrero Levi Boorer spoke on the new Nutella & Go! Wholegrain snack saying, "Building on the popularity of the existing line in the UK, we are offering convenience retailers the opportunity to stock our latest launch this summer, Nutella & Go! Wholegrain. We are confident that the newest addition to our range will entice loyal shoppers to the brand, with many shoppers looking for a pick me up treat.”
Trend Themes
1. Wholegrain Snacks - Opportunity to promote and innovate with healthy wholegrain ingredients across various snack categories.
2. Multigrain Dips - Opportunity to create and market new dipping options using multigrain sticks as a base in both sweet and savory flavors.
3. Convenience Packaging - Opportunity to innovate in convenient, on-the-go packaging for both healthy and indulgent snacks.
Industry Implications
1. Snack Foods - Companies within the snack food industry can consider innovating with wholegrain and multigrain options that are convenient and easy to consume on the go.
2. Packaging - The packaging industry can explore innovative and sustainable packaging solutions to accommodate the rising demand for on-the-go snacking options.
3. Retail - Retailers can focus on promoting and showcasing healthy snack options that are convenient for on-the-go consumption to meet the needs and demands of consumers as lockdown restrictions continue to ease.
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