Salt Bae Opened the Nusr-Et Steakhouse to Cash in on His Fame
Justin Lam — January 16, 2018 — Marketing
References: metro & grubstreet
Turkish chef and living meme Salt Bae finally opened the Nusr-Et Steakhouse, his newest restaurant in New York. The Nusr-Et Steakhouse is Salt Bae's (real name Nusret Gökçe) second restaurant in the United States and is described as a meat-lovers dream. The steakhouse is located in the former China Grill in the CBS Black Rock building. The space will accommodate 150 inside, with an additional 80 outside, and will be producing several cuts of steak, racks of lamb, veal, kofta and steak tartare. Gökçe has no intention of stopping in New York though and already has plans to open another restaurant in London and an unnamed city.
Gökçe rose to prominence after a viral video featured him cutting a steak and salting it with an incredible sense of flair. Since then, Gökçe has accepted the moniker Salt Bae and has used this fame to further his business ventures. He expanded his already impressive restaurant chain and even appeared in ads for Ciroc French Vanilla alongside Diddy and French Montana. In his home country of Turkey, the Salt Bae meme has inspired many young people to take up butchering, a career that was once looked down on by some.
Gökçe rose to prominence after a viral video featured him cutting a steak and salting it with an incredible sense of flair. Since then, Gökçe has accepted the moniker Salt Bae and has used this fame to further his business ventures. He expanded his already impressive restaurant chain and even appeared in ads for Ciroc French Vanilla alongside Diddy and French Montana. In his home country of Turkey, the Salt Bae meme has inspired many young people to take up butchering, a career that was once looked down on by some.
Trend Themes
1. Viral-generated Restaurants - The success of Salt Bae's Nusr-Et Steakhouse demonstrates the potential for meme-created restaurants to capture public attention and generate buzz.
2. Celebrity Branding - Salt Bae's ability to leverage his viral fame into expanding his restaurant chain and appearing in mainstream advertisements highlights the power of celebrity branding in the food industry.
3. Cultural Influence - The impact of Salt Bae's meme in inspiring young people in Turkey to embrace careers in butchering showcases the potential for cultural phenomena to shape industry trends and professional aspirations.
Industry Implications
1. Restaurant Industry - The rise of meme-created restaurants and the success of Salt Bae's Nusr-Et Steakhouse offer an opportunity for the restaurant industry to explore new ways to attract customers and create unique dining experiences.
2. Food and Beverage Branding - The case of Salt Bae demonstrates the effectiveness of celebrity branding in the food and beverage industry, opening doors for other brands to collaborate with popular figures and capitalize on their influence.
3. Butchering/meat Industry - The Salt Bae meme's influence on inspiring young people to pursue careers in butchering presents an opportunity for the meat industry to tap into a new generation of talent and promote the craft as an appealing profession.
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