DJ Khaled Launches Virtual Chicken Wing Shop, Another Wing
Niko Pajkovic — November 12, 2021 — Business
References: hypebeast
Superstar producer DJ Khaled has officially entered the culinary market with the launch of Another Wing, an online deliver-only chicken wing restaurant set to serve over 150 locations globally. The restaurant will be available in three continents and five countries, making it the largest virtual restaurant launch in history.
The menu will feature a wide range of chicken wings in both bone-in and boneless varieties. In addition, customers will be given seven flavors to choose from, all of which are named according to one of DJ Khaled's signature catchphrases. These will include “Un Un Un Believable Buffalo,” “Don’t Quit Nashville Hot,” “You Loyal! Lemon Pepper,” “Honey! Honey! Hot Honey Sriracha,” and “They Don’t Want You To Win TRUFFALO.”
To get the project off the ground, DJ Khaled partnered with food tech company REEF. “REEF approached me with the idea of making history,” said Khaled. “The first restaurant concept to ever launch on three continents at the same time," he continued.
Image Credit: Another Wing/Reef
The menu will feature a wide range of chicken wings in both bone-in and boneless varieties. In addition, customers will be given seven flavors to choose from, all of which are named according to one of DJ Khaled's signature catchphrases. These will include “Un Un Un Believable Buffalo,” “Don’t Quit Nashville Hot,” “You Loyal! Lemon Pepper,” “Honey! Honey! Hot Honey Sriracha,” and “They Don’t Want You To Win TRUFFALO.”
To get the project off the ground, DJ Khaled partnered with food tech company REEF. “REEF approached me with the idea of making history,” said Khaled. “The first restaurant concept to ever launch on three continents at the same time," he continued.
Image Credit: Another Wing/Reef
Trend Themes
1. Virtual Restaurant Launches - The launch of Another Wing by DJ Khaled signals a trend of virtual restaurant launches as a way to expand into new markets.
2. Celebrity-branded Food Products - The success of Another Wing highlights the trend of celebrity-branded food products, as fans are eager to try out the favorite dishes of their favorite celebrities.
3. Innovative Chicken Wing Flavors - The release of new chicken wing flavors with creative names such as “Un Un Un Believable Buffalo” and “You Loyal! Lemon Pepper” is a trend that appeals to younger generations seeking unique and unconventional taste experiences.
Industry Implications
1. Food Delivery Services - The success of Another Wing highlights the opportunity for food delivery services to collaborate with celebrity chefs and restaurateurs to offer unique and exclusive food products.
2. Celebrity Endorsement - The trend of celebrity-branded food products offers opportunities for companies in the marketing and advertising industries to find new ways to capitalize on the popularity of certain celebrities.
3. Food Industry - The trend of innovative chicken wing flavors presents an opportunity for food industry companies to expand their product offerings and appeal to younger, trend-conscious consumers.
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