The Nurture Adjustable Infant Mattress Focuses on a Strap System
Meghan Young — June 19, 2014 — Art & Design
References: yankodesign
Foregoing the core and support layers of traditional baby beds in favor of a strap system, the Nurture Adjustable Infant Mattress allows parents to indulge their child with a bespoke design that is tailored specifically to their proportions. Since sleep is the main activity these toddlers engage in, it is important that parents provide them with the best rest possible.
Designed by Iain Mortimer, the Nurture Adjustable Infant Mattress is made up of four parts: a flexible cover, breathable foam, adjustable straps and extendable metal frame. The true beauty of this option is the fact that the tension of the straps can be tweaked to ensure that the surface is as hard or soft as the baby likes it to be. The straps also ensure risk of overheating and suffocation is reduced significantly.
Designed by Iain Mortimer, the Nurture Adjustable Infant Mattress is made up of four parts: a flexible cover, breathable foam, adjustable straps and extendable metal frame. The true beauty of this option is the fact that the tension of the straps can be tweaked to ensure that the surface is as hard or soft as the baby likes it to be. The straps also ensure risk of overheating and suffocation is reduced significantly.
Trend Themes
1. Adjustable Baby Beds - Opportunity to disrupt the traditional baby bed market by introducing adjustable beds tailored to each baby's proportions.
2. Strap-based Sleep Systems - Developing strap-based sleep systems for infants can lead to new designs that enhance infant comfort and safety.
3. Customizable Baby Bedding - Offering bespoke designs and adjustable options for baby bedding can provide parents with more options for their child's comfort and safety.
Industry Implications
1. Baby Bedding Industry - Introducing adjustable, strap-based, and customizable designs into the traditional baby bedding industry can disrupt the market and offer new options for parents.
2. Infant Sleep Industry - Developing strap-based sleep systems for infants can create opportunities for new products that prioritize infant comfort and safety.
3. Children's Furniture Industry - Incorporating adjustable and customizable designs into baby furniture can create new opportunities for disruption within the children's furniture industry.
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