Nuna5 to Compete in World Solar Challenge
Rose Nazarali — June 30, 2009 — Autos
References: nuonsolarteam.nl & gizmag
The Nuna5 is a solar-powered racecar that is set to complete in the World Solar Competition.
Designed by Delft University, the Nuna5 is entirely powered by the suns rays and designed to navigate difficult terrain, such as the Australian Outback.
The racecar also comes with a battery that stores extra electric power.
If Delft University wins this year's World Solar Competition, it will land them their fifth trophy.
Implications - The eco-movement transcends niche groups and has become a powerful cultural force. Youth consumers prize waste reduction and sustainable design practices in their ethical decision making. Companies can court this demographic by building marketing campaigns that align the brand with the worthy values of environmental stewardship.
Designed by Delft University, the Nuna5 is entirely powered by the suns rays and designed to navigate difficult terrain, such as the Australian Outback.
The racecar also comes with a battery that stores extra electric power.
If Delft University wins this year's World Solar Competition, it will land them their fifth trophy.
Implications - The eco-movement transcends niche groups and has become a powerful cultural force. Youth consumers prize waste reduction and sustainable design practices in their ethical decision making. Companies can court this demographic by building marketing campaigns that align the brand with the worthy values of environmental stewardship.
Trend Themes
1. Solar-powered Racecars - Opportunity for automotive industry to develop and market solar-powered racecars for eco-conscious consumers.
2. World Solar Challenge - Opportunity for renewable energy industry to support and promote the World Solar Challenge as a platform for showcasing solar technology.
3. Sustainable Design Practices - Opportunity for design industry to prioritize sustainable practices and create eco-friendly products.
Industry Implications
1. Automotive - Automotive industry can explore solar-powered racecars to cater to the demand for eco-friendly vehicles.
2. Renewable Energy - Renewable energy industry can support and sponsor events like the World Solar Challenge to promote solar technology.
3. Design - Design industry can integrate sustainable practices to create environmentally friendly products that appeal to eco-conscious consumers.
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