'Number' by SKILLLAB Proves Our Day Revolves Around Digits
Marissa Brassfield — January 2, 2010 — Tech
References: nikonfestival & behance.net
'Number' by SKILLLAB is a supercharged short film that makes the viewer realize how often numbers appear throughout our day. Whether it's time on a clock, portions of food or numbers on a spreadsheet at work, it's clear that digits have permeated nearly every moment.
'Number' by SKILLLAB is a contestant in the Nikon Festival. If you like it, vote it up at the link below; I've posted screenshots from the film above.
Implications - Consumers are no longer just looking for items that contain attractive imagery. Products that are intellectually stimulating appeal to shoppers who want more from their purchases. Companies could develop more of these items in order to attract a greater number of buyers.
'Number' by SKILLLAB is a contestant in the Nikon Festival. If you like it, vote it up at the link below; I've posted screenshots from the film above.
Implications - Consumers are no longer just looking for items that contain attractive imagery. Products that are intellectually stimulating appeal to shoppers who want more from their purchases. Companies could develop more of these items in order to attract a greater number of buyers.
Trend Themes
1. Digit-packed Experiences - Opportunity for companies to create products and experiences that incorporate numbers and intellectual stimulation to appeal to consumers.
2. Numbers as Everyday Content - Opportunity to create content that showcases the prevalence and significance of numbers in our daily lives.
3. Intellectual Purchasing - Shoppers are seeking products that offer intellectual stimulation, prompting companies to develop more intellectually appealing items.
Industry Implications
1. Film and Entertainment - Opportunity to create short films and content that highlight the role of numbers in everyday experiences.
2. Consumer Goods - Opportunity to develop products that incorporate numbers and offer intellectually stimulating experiences for shoppers.
3. Market Research and Analytics - Opportunity to leverage the pervasiveness of numbers in consumers' everyday lives to improve data analysis and decision-making processes.
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