NPR Tool is News on Demand
Marissa Brassfield — December 23, 2008 — Pop Culture
Fans of National Public Radio will be delighted to learn that NPR has created a tool wherein Internet users can personalize their own podcasts to reflect the NPR content that interests them most.
At the NPR Podcast Directory, users simply input topics and keywords of interest. Whether it's a specific keyword like Proposition 8 or a broad topic like jazz music, it's easy to create your own personalized podcast that automatically wades through NPR's content and sets it aside for you.
At the NPR Podcast Directory, users simply input topics and keywords of interest. Whether it's a specific keyword like Proposition 8 or a broad topic like jazz music, it's easy to create your own personalized podcast that automatically wades through NPR's content and sets it aside for you.
Trend Themes
1. Personalized Podcasts - Personalized podcast feeds are disrupting traditional radio and offering opportunities for creating highly targeted advertising.
2. Audio Content Personalization - The trend of personalized podcasts highlights the potential of audio content personalization, presenting opportunities for new innovative audio-focused startups.
3. Data-driven Broadcasting - The NPR podcast tool utilizes data to deliver a more personalized listening experience, opening the door for other innovative uses of data in broadcasting.
Industry Implications
1. Media & Entertainment - Personalized podcasts are disrupting traditional radio and the media and entertainment industry should explore ways to capitalize on this trend.
2. Digital Advertising - The ability to target highly specific podcast audiences with personalized feeds presents new opportunities for digital advertising and targeting.
3. Data Analytics & Machine Learning - The NPR podcast directory tool demonstrates the power of data analytics and machine learning in personalized content delivery, highlighting opportunities for innovation in both industries.
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