The Now/Never/Forever Line Reivents Iconic Sneaker Silhouettes
References: reebok & highsnobiety
Reebok and Publish join forces in crafting the Now / Never / Forever footwear collection. This is the third time the two have collaborated to recreate the iconic Classic Leather silhouette and the Club C Ultraknit silhouette. With the newest collaboration highlighting social conflicts in modern day society, the brands aim to break through gender conformity and bring communities together. The progressive social messages are imprinted onto the premium knit and leather sneakers.
On the black colorway Club C Ultraknit shoes, the text that runs across the outer side reads "Today for Tomorrow / Morning til Night / Decompress and Relax / Let It Speak To You / Now / Never / Forever.” The Classic Leather sneakers sport a white upper crafted from leather, a heal tab in navy, and pink layered foam bottoms. The text on the side of the Classic Leather shoe reads, "Publish – Today for Tomorrow: Now / Never / Forever.” The progressive Now / Never / Forever capsule is available on Reebok's website and in select retailers with the Classic Leather priced at $90 and the Club C Ultraknit at $100.
On the black colorway Club C Ultraknit shoes, the text that runs across the outer side reads "Today for Tomorrow / Morning til Night / Decompress and Relax / Let It Speak To You / Now / Never / Forever.” The Classic Leather sneakers sport a white upper crafted from leather, a heal tab in navy, and pink layered foam bottoms. The text on the side of the Classic Leather shoe reads, "Publish – Today for Tomorrow: Now / Never / Forever.” The progressive Now / Never / Forever capsule is available on Reebok's website and in select retailers with the Classic Leather priced at $90 and the Club C Ultraknit at $100.
Trend Themes
1. Social Conflicts - The Now/Never/Forever footwear collection highlights social conflicts in modern day society, creating opportunities for disruptive innovation in addressing and resolving these conflicts.
2. Breaking Gender Conformity - The brands aim to break through gender conformity through the Now/Never/Forever collection, opening up possibilities for disruptive innovation in creating more inclusive and diverse fashion.
3. Progressive Messaging - The Now/Never/Forever sneakers feature progressive social messages imprinted onto the premium knit and leather, presenting opportunities for disruptive innovation in using fashion as a medium of expression and social change.
Industry Implications
1. Fashion Retail - The Now/Never/Forever collection by Reebok and Publish presents disruptive innovation opportunities within the fashion retail industry to cater to consumers seeking products that challenge social norms and promote inclusivity.
2. Social Activism - The Now/Never/Forever collaboration between Reebok and Publish creates opportunities for disruptive innovation within the social activism industry by using fashion as a platform to raise awareness and advocate for social change.
3. Footwear Manufacturing - The Now/Never/Forever collection offers disruptive innovation opportunities within the footwear manufacturing industry by incorporating progressive messaging into sneakers, appealing to consumers looking for products that align with their values and beliefs.
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