Novozymes ProSilience HU58 Works Outside of Dairy Products
Michael Hemsworth — October 30, 2023 — Lifestyle
Novozymes ProSilience HU58 is a stable probiotic ingredient designed for use outside of the dairy product market to help infuse probiotics into additional food items. The ingredient is capable of withstanding even harsh processing conditions to make it suited for a wide range of food categories like cereals. This positions the ingredient as a great alternative to conventional probiotics that are often characterized by their high cost price point that are limited in how they can be used because of their short shelf life.
Industry Manager, Functional Foods Stephen Quinn commented on the Novozymes ProSilience HU58 saying, "ProSilience HU58 provides the clinically supported digestive and immune benefits that consumers demand… its stability enables innovative products outside the dairy category, something important for pill-fatigued consumers who would prefer to get their probiotics in food rather than supplements.”
Industry Manager, Functional Foods Stephen Quinn commented on the Novozymes ProSilience HU58 saying, "ProSilience HU58 provides the clinically supported digestive and immune benefits that consumers demand… its stability enables innovative products outside the dairy category, something important for pill-fatigued consumers who would prefer to get their probiotics in food rather than supplements.”
Trend Themes
1. Stable Probiotic Ingredients - Novozymes ProSilience HU58 is a stable probiotic ingredient that can be used in a wide range of food categories, offering disruptive innovation opportunities in the functional foods industry.
2. Probiotics in Non-dairy Products - Novozymes ProSilience HU58 can be used outside of the dairy product market, providing an innovative alternative to conventional probiotics and opening up disruptive possibilities in the food industry.
3. Probiotic-infused Cereals - Novozymes ProSilience HU58's ability to withstand harsh processing conditions makes it suitable for adding probiotics to cereals, presenting disruptive innovation opportunities in the cereal industry.
Industry Implications
1. Functional Foods Industry - Novozymes ProSilience HU58 presents disruptive innovation opportunities within the functional foods industry by offering a stable and versatile probiotic ingredient.
2. Dairy Product Market - Novozymes ProSilience HU58's ability to be used outside of the dairy product market brings disruptive innovation possibilities to this industry by providing a novel approach to incorporating probiotics.
3. Cereal Industry - Novozymes ProSilience HU58's suitability for adding probiotics to cereals allows for disruptive innovation in the cereal industry by introducing functional and healthy alternatives to traditional products.
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