ASICS Novalis Unveils the Novalis Gel-Styrax Mule
ASICS brings attention to its new Novalis Gel-Styrax Mule which is a part of its ASICS Novalis line -- the more premium branch between the sportswear brand and Kiko Kostadinov. It is inspired by the two brands' previous models including the Gel Quantum sneaker and the Novalis Gel-Teremoa.
The shoes are essentially retained with one big change -- the back of the shoe is removed as well as the laces, turning it into a laceless and slip-on shoe. At the upper, the silhouette is complete with a technical knit fabric which is slightly covered by a large ASICS riger stripe for a branding touch. It rests on top of a sporty sole unit that is inspired by the Novalis Gel-Teremoa.
Image Credit: 99Moon82
The shoes are essentially retained with one big change -- the back of the shoe is removed as well as the laces, turning it into a laceless and slip-on shoe. At the upper, the silhouette is complete with a technical knit fabric which is slightly covered by a large ASICS riger stripe for a branding touch. It rests on top of a sporty sole unit that is inspired by the Novalis Gel-Teremoa.
Image Credit: 99Moon82
Trend Themes
1. Laceless Slip-on Shoes - Leveraging the convenience of a laceless design, these shoes offer quick and hassle-free wear while maintaining a sporty aesthetic.
2. Technical Knit Fabric - The use of advanced knit materials improves comfort and breathability, making these mules suitable for both casual and athletic settings.
3. Collaborative Branding - Bringing together ASICS and Kiko Kostadinov, this collaboration blends high-end fashion with performance footwear, creating a unique market niche.
Industry Implications
1. Sportswear - Innovations in sportswear now include hybrid designs that combine functionality with high-end fashion elements.
2. Footwear - The footwear industry sees a shift towards more versatile and convenient designs like slip-on mules with advanced knit fabrics.
3. Luxury Fashion - Collaborations between sportswear brands and luxury fashion designers are increasingly blurring the lines between casual and high-end markets.
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