Noughty Haircare Brought Two Product Lines to the US Market
Michael Hemsworth — May 17, 2020 — Marketing
References: Noughtyhaircare & trndmonitor
The popular UK-based Noughty Haircare has announced that two of its product ranges will be available now in the US for consumers to pick up when looking for a way to support the health of their hair in a natural way. The To The Rescue and Wave Hello ranges are available now at CVS, and include 24 products in total that will work to deliver exceptional support with options that are 97% natural. The To The Rescue line is for frizzy, dry or damaged hair that need nutrient-rich moisture support, while Wave Hello is formulated perfectly for those with curly or wavy hair.
Co-Founder of Noughty Haircare Rachel Parsonage spoke on the new launch saying, "We're thrilled to launch in the US market with CVS, especially as they've taken great strides to diversify and expand their beauty division with a growing focus on more healthy, natural and sustainable brands, like Noughty. It's important for us to bring effective, affordable and conscientious solutions to consumers, and we're truly honored to have the opportunity to bring this to more consumers in the US."
Co-Founder of Noughty Haircare Rachel Parsonage spoke on the new launch saying, "We're thrilled to launch in the US market with CVS, especially as they've taken great strides to diversify and expand their beauty division with a growing focus on more healthy, natural and sustainable brands, like Noughty. It's important for us to bring effective, affordable and conscientious solutions to consumers, and we're truly honored to have the opportunity to bring this to more consumers in the US."
Trend Themes
1. Natural Haircare Products - Opportunity to develop a line of natural, nourishing haircare products targeting specific hair concerns.
2. Expansion Into US Market - Opportunity to enter the US market and partner with retailers who are seeking more natural and sustainable beauty brands.
3. Haircare for Specific Hair Types - Opportunity to create haircare products specifically formulated for different hair types, such as curly or damaged hair.
Industry Implications
1. Beauty and Personal Care - Natural, sustainable and affordable haircare products targeting specific hair types can disrupt the traditional haircare market.
2. Retail - Partnering with more diverse and health-conscious retailers, such as CVS, can provide an opportunity to expand and reach new markets.
3. Consumer Goods - Developing high-quality, natural and effective haircare products for specific hair concerns can disrupt the current haircare industry and meet the growing demand for sustainable and healthy beauty products.
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