Nosotros Tequila's Launched Just in Time for Tequila Day
Grace Mahas — July 25, 2019 — Eco
References: nosotrostequila & nosotrostequila
Award-winning alcohol brand, Nosotros Tequila, recently launched its Reposado tequila just in time for National Tequila Day. The company was founded by Carlos Soto who was inspired by his college project, "where the professor tasked the students to come up with a tangible, analog brand that gave consumers the opportunity to connect beyond technology or an App."
The refined tequila boasts a smooth, vanilla aroma with a balanced honey-cinnamon twist that can be enjoyed on the rocks or as a secret ingredient to delicious cocktails. The Reposado tequila is made from a blend of sustainably sourced sweet highland and peppery lowland agave. The liquor is then aged for 11 months in French oak barrels for an authentic and delicious taste.
The unique tequila is available in over 300 retailers in Southern California and on its online site.
The refined tequila boasts a smooth, vanilla aroma with a balanced honey-cinnamon twist that can be enjoyed on the rocks or as a secret ingredient to delicious cocktails. The Reposado tequila is made from a blend of sustainably sourced sweet highland and peppery lowland agave. The liquor is then aged for 11 months in French oak barrels for an authentic and delicious taste.
The unique tequila is available in over 300 retailers in Southern California and on its online site.
Trend Themes
1. Sustainable Tequila - Disruptive innovation opportunity: Explore sustainable sourcing and production methods to create eco-friendly tequila options.
2. Flavored Tequilas - Disruptive innovation opportunity: Experiment with unique flavor profiles to create innovative and appealing tequila products.
3. Digital-offline Brand Connection - Disruptive innovation opportunity: Develop analog brands that provide consumers with opportunities to connect beyond technology or apps.
Industry Implications
1. Alcohol Manufacturing - Disruptive innovation opportunity: Incorporate sustainable sourcing and production methods into alcohol manufacturing processes.
2. Food and Beverage Retail - Disruptive innovation opportunity: Expand the availability and accessibility of flavored tequilas in retail stores.
3. Digital Marketing - Disruptive innovation opportunity: Create offline brand experiences that allow consumers to connect with brands beyond the digital realm.
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