The Noshi Ice Cream Branding is Comical
Jamie Danielle Munro — April 18, 2014 — Lifestyle
References: phatched & packageinspiration
Noshi Ice Cream will soon be introduced in the Australian market, so the Japanese brand wanted to ensure that the packaging details were right for this new venture, while keeping with the overall company values.
The result is a quirky design by Paul Hatch, which turns an ice cream cone into a speech bubble. His main goal with this look was to keep with the playful nature of the brand, while using the idea of "Kawaii" from Japanese culture. Kawaii is translated as "cute" for the Japanese, and with a few adorable characters thrown onto this branding of Noshi ice cream, Hatch certainly delivers a playful aesthetic, as well as uses adorable imagery for the brand.
The result is a quirky design by Paul Hatch, which turns an ice cream cone into a speech bubble. His main goal with this look was to keep with the playful nature of the brand, while using the idea of "Kawaii" from Japanese culture. Kawaii is translated as "cute" for the Japanese, and with a few adorable characters thrown onto this branding of Noshi ice cream, Hatch certainly delivers a playful aesthetic, as well as uses adorable imagery for the brand.
Trend Themes
1. Playful Packaging - There is an opportunity for businesses to create packaging designs that incorporate playful and comical elements to enhance brand appeal.
2. Cultural Inspiration - Drawing inspiration from diverse cultures, such as Japanese 'Kawaii' aesthetics, can provide innovative branding ideas that resonate with consumers.
3. Adorable Imagery - Using adorable characters and visuals in branding can create an emotional connection with consumers and set a playful tone for the product.
Industry Implications
1. Food and Beverage Packaging - The food and beverage industry has the opportunity to explore playful and comical packaging designs to enhance product appeal and brand differentiation.
2. Branding and Marketing - In the branding and marketing industry, businesses can find opportunities to incorporate cultural inspirations, such as 'Kawaii' aesthetics, to create unique and engaging campaigns.
3. Confectionery - In the confectionery industry, utilizing adorable imagery and playful aesthetics in packaging design can help products stand out on shelves and attract consumers.
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