The Norwegian Breakaway Embodies a Big Apple Flair
Meghan Young — January 11, 2013 — Art & Design
References: breakaway.ncl & psfk
The Norwegian Breakaway pays homage to its home port for the next year by embracing a New York City theme. Through its 'The Best of NYC Sails to Sea' campaign, it will feature the best the city has to offer, ensuring that guests aboard the cruise ship won't feel homesick while traveling the seas.
In particular, the Norwegian Breakaway focuses on New York food staples including three Sabrett hot dog carts and a seafood restaurant operated by famous New York chef Geoffrey Zakarian. To complete the transition, the outer shell of the Norwegian Breakaway cruise ship features the work of artist Peter Max, who illustrated a colorful New York Skyline including the Statue of Liberty.
In particular, the Norwegian Breakaway focuses on New York food staples including three Sabrett hot dog carts and a seafood restaurant operated by famous New York chef Geoffrey Zakarian. To complete the transition, the outer shell of the Norwegian Breakaway cruise ship features the work of artist Peter Max, who illustrated a colorful New York Skyline including the Statue of Liberty.
Trend Themes
1. New York-inspired Experiences - Opportunity for businesses to create experiences and products that capture the essence of iconic cities, providing a sense of familiarity and comfort for travelers.
2. Cultural-themed Travel - Disruptive innovation opportunities encourage the integration of local cultural elements into travel experiences to enhance authenticity and create unique offerings for tourists.
3. Collaborations with Renowned Chefs - By partnering with renowned chefs, businesses in the hospitality industry can tap into the expertise and reputation of culinary experts to elevate their offerings and attract discerning customers.
Industry Implications
1. Hospitality - Hotels, resorts, and cruise ship companies can collaborate with local artists, chefs, and cultural organizations to curate unique and immersive experiences for guests.
2. Food and Beverage - Opportunity for food and beverage businesses to create signature dishes and dining experiences that showcase local flavors and highlight renowned chefs' partnerships.
3. Travel and Tourism - Travel agencies, tour operators, and destination marketing organizations can promote customized city-themed itineraries and experiences that immerse travelers in the local culture and traditions.
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