This North Face Waterproof Jacket Was Designed Back in 1994
References: thenorthface & hypebeast
A North Face waterproof jacket is plunging back into the mainstream market as the brand taps its archives to revive the silhouette with two new colorways — Aztec Blue and High-Rise Grey.
The performance-forward outerwear features high-quality materials that will undoubtedly serve as protection for the urban dweller or the adventure seeker. The piece spotlights a two-layer Gore-Tex that is seam-sealed and leak-proof. Given the premium materials, the revived North Face waterproof jacket is breathable and lightweight.
The product is identified by the name 'Mountain Light GTX' and made its debut in 1994. This updated initiative is a testimony to the value of brand heritage. As consumers are increasingly looking to nostalgia for wardrobe inspiration, labels are finding increasing merit and potential in the aesthetics of old silhouettes and designs.
Photo Credits: Alex de Mora/ Hyperbeast
The performance-forward outerwear features high-quality materials that will undoubtedly serve as protection for the urban dweller or the adventure seeker. The piece spotlights a two-layer Gore-Tex that is seam-sealed and leak-proof. Given the premium materials, the revived North Face waterproof jacket is breathable and lightweight.
The product is identified by the name 'Mountain Light GTX' and made its debut in 1994. This updated initiative is a testimony to the value of brand heritage. As consumers are increasingly looking to nostalgia for wardrobe inspiration, labels are finding increasing merit and potential in the aesthetics of old silhouettes and designs.
Photo Credits: Alex de Mora/ Hyperbeast
Trend Themes
1. Revived Silhouettes - The resurgence of 90s-inspired outerwear presents an opportunity for brands to bring back old silhouettes and designs with a modern update.
2. Nostalgia Fashion - The growing trend of consumers seeking wardrobe inspiration from the past opens up avenues for brands to tap into nostalgia and revive popular styles.
3. Brand Heritage - The success of reviving old designs highlights the importance of brand heritage and its potential to resonate with consumers seeking authenticity and history.
Industry Implications
1. Apparel - The revitalization of 90s-inspired outerwear presents opportunities for apparel companies to launch new collections or reissue old designs.
2. Fashion Retail - The demand for nostalgic fashion creates opportunities for fashion retailers to curate dedicated sections or collaborate with brands that are bringing back vintage styles.
3. Outdoor Gear - The revival of iconic outdoor jackets offers a chance for outdoor gear companies to reintroduce popular models with modern advancements and improved technologies.
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