The North Face Renewed Program Turns Old Jackets into New Styles
Justin Lam — June 7, 2018 — Eco
References: thenorthfacerenewed & fastcompany
The North Face jackets often last for quite a long time but The North Face Renewed program ensures that even defective or returned jackets have a chance at another life. The program encompasses a variety of The North Face products and ranges from jackets to pants. The items may differ in style but their composition remains the same, as each piece featured in The North Race Renewed program is made using discarded The North Face products.
The program is still in its pilot phase and will source its materials from The North Face's internal stock. This can include items that did not make the cut in terms of quality or were returned under the company's quality guarantee. Eventually, The North Face hopes that its new program will be able to collect clothing from all customers, as the idea of recycling materials plays into the company's plan for a circular business model that keeps clothes out of the trash.
Image Credit: North Face
The program is still in its pilot phase and will source its materials from The North Face's internal stock. This can include items that did not make the cut in terms of quality or were returned under the company's quality guarantee. Eventually, The North Face hopes that its new program will be able to collect clothing from all customers, as the idea of recycling materials plays into the company's plan for a circular business model that keeps clothes out of the trash.
Image Credit: North Face
Trend Themes
1. Circular Fashion - The North Face Renewed program demonstrates an opportunity for brands to adopt circular business models and recycle materials.
2. Sustainable Fashion - Renewed clothing programs like The North Face's offer a way to reduce waste and promote sustainable fashion practices.
3. Cradle to Cradle Design - Reusing discarded materials to create new products, as seen in The North Face Renewed program, aligns with the principles of cradle to cradle design and encourages innovation in this field.
Industry Implications
1. Apparel - Renewed clothing programs can disrupt the traditional apparel industry by promoting sustainability and reducing waste.
2. Fashion Retail - The North Face Renewed program and similar initiatives create opportunities for innovation in fashion retail by focusing on circular business models and sustainable practices.
3. Textile Recycling - The North Face Renewed program highlights the potential for growth and innovation in the textile recycling industry by showcasing the benefits of repurposing discarded materials and reducing waste.
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