Nordstrom Local Provides a Luxe Lounge Experience to Shoppers
Riley von Niessen — June 10, 2019 — Business
References: shop.nordstrom & fastcompany
Nordstrom Local recently expanded its storefronts in LA, and even opened up two stores in New York, offering shoppers a unique experience that allows them to try on clothing and pick up their orders while enjoying the high-end lounge spaces.
What makes the Nordstrom Local storefronts so unique is that they don't actually carry any inventory, rather, shoppers come there after curating the clothing they want online, and then come to try the different pieces on, have them fitted, and leave with their orders.
To suit different consumer needs and preferences, Nordstrom designs each location to reflect the interests of the clientele who go there, with a focus on customer service that makes the shopping experience more enjoyable and efficient.
What makes the Nordstrom Local storefronts so unique is that they don't actually carry any inventory, rather, shoppers come there after curating the clothing they want online, and then come to try the different pieces on, have them fitted, and leave with their orders.
To suit different consumer needs and preferences, Nordstrom designs each location to reflect the interests of the clientele who go there, with a focus on customer service that makes the shopping experience more enjoyable and efficient.
Trend Themes
1. Inventory-free Retail - Adopting an inventory-free retail model allows for customers to have a more personalized shopping experience and retailers to save costs on inventory management.
2. Curated Shopping - The shift toward curated shopping experiences allows retailers to focus on customer service while offering consumers the ability to try on and purchase items they have already selected online.
3. Lounge Retail Spaces - The integration of luxury lounge spaces in retail stores offers a unique and relaxing atmosphere for customers to enjoy while shopping, potentially leading to increased sales and customer loyalty.
Industry Implications
1. Retail - Retailers can adopt inventory-free models and curated shopping experiences to optimize costs, increase efficiency, and improve customer service.
2. Fashion - The integration of luxury lounge spaces in fashion showrooms or retail spaces can offer customers a personalized experience and potentially increase brand loyalty, while eliminating the need for large inventory storage.
3. E-commerce - E-commerce companies can open inventory-free showrooms to build physical relationships with customers where they can try on products and receive personalized recommendations before making their purchases online.
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