The Nordik Impakt Festival is Being Promoted With Neon Paper Shades
Michael Hemsworth — March 14, 2013 — Art & Design
References: murmure.me & strictlypaper
In an effort to promote the upcoming Nordik Impakt Fesitval, the Murmure agency is disseminating paper sunglasses that are made using electro-phosphorescent technology to glow-in-the-dark. The electronic music festival is set to be a massive celebration of the electro scene and will be filled with black lights that make the surrounding patrons white colored clothing glow.
The paper shades will glow underneath black light in a manner that will have everyone skeptical that they are indeed electricity-free because the materials used to make them are highly responsive under the UV light.
It’s an interesting concept behind these new age promotional flyers and it’s a strong hope from the standpoint of this writer that this kind of technology will become a mainstay within the entertainment industry.
The paper shades will glow underneath black light in a manner that will have everyone skeptical that they are indeed electricity-free because the materials used to make them are highly responsive under the UV light.
It’s an interesting concept behind these new age promotional flyers and it’s a strong hope from the standpoint of this writer that this kind of technology will become a mainstay within the entertainment industry.
Trend Themes
1. Electro-phosphorescent Technology - There is an opportunity for further development and application of electro-phosphorescent technology in various industries.
2. Glow-in-the-dark Promotions - Using glow-in-the-dark promotional materials could be a disruptive innovation opportunity for businesses seeking unique and attention-grabbing advertising strategies.
3. UV Light-responsive Materials - The use of UV light-responsive materials presents potential for creating interactive and visually engaging experiences in events, retail, and other industries.
Industry Implications
1. Entertainment - The entertainment industry can explore the use of electro-phosphorescent technology for creating immersive and visually captivating experiences in concerts, festivals, and other events.
2. Advertising - The advertising industry can leverage glow-in-the-dark promotions to capture audience attention and enhance brand visibility in unique ways.
3. Retail - Retailers can incorporate UV light-responsive materials to create engaging and interactive shopping experiences, attracting customers and driving sales.
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