These New Tiger Tiger Noodle Kits are Being Launched in the UK
Michael Hemsworth — April 15, 2021 — Marketing
References: worldfiner & foodbev
These new Tiger Tiger noodle kits are being launched by the brand in the UK to offer consumers an easy way to create an authentic meal from the comfort of home. The noodles come in six flavor varieties including Japanese-Style Teriyaki, Thai Lemongrass & Lime, Korean-Style Kimchi, Japanese-Style Katsu Curry, Japanese-Style Kimchi and Thai Red Curry. The noodle kits are each made with high-quality ingredients, and are made with no gluten, dairy or nuts in the mix.
Sales and Marketing Director Debbie King spoke on the new Tiger Tiger noodle kits saying, "The rapid rise in consumer demand for taste adventure and free from, combined with the popularity of replicating restaurant-style meals at home, means that there is now a huge opportunity for retailers to capitalise on these growing trends. Until now there has not been a range of Asian inspired, free from noodle meal kits available in the UK as they tend to have been only Thai-based, so we’re delighted to be bringing all these wonderful flavours to market while also meeting the needs of our health conscious free-from consumers.”
Sales and Marketing Director Debbie King spoke on the new Tiger Tiger noodle kits saying, "The rapid rise in consumer demand for taste adventure and free from, combined with the popularity of replicating restaurant-style meals at home, means that there is now a huge opportunity for retailers to capitalise on these growing trends. Until now there has not been a range of Asian inspired, free from noodle meal kits available in the UK as they tend to have been only Thai-based, so we’re delighted to be bringing all these wonderful flavours to market while also meeting the needs of our health conscious free-from consumers.”
Trend Themes
1. Free-from Kits - The popularity of free-from products presents an opportunity to capitalize on consumers' health concerns and specific dietary needs.
2. Convenient Meal Kits - Consumers are looking for easy and convenient meal options, creating a demand for meal kits that offer authentic and diverse flavors.
3. Home Cooking - The trend of replicating restaurant-style meals at home is growing, leading to an opportunity for companies to provide meal kits that offer restaurant-quality meals.
Industry Implications
1. Food and Beverage - Food and beverage companies can innovate by creating convenient and healthy meal options that cater to special dietary needs.
2. Ecommerce - Ecommerce companies can take advantage of the demand for convenient meal kits by partnering with food companies to deliver meal kits directly to consumers' homes.
3. Fitness and Wellness - Fitness and wellness brands can meet the needs of health-conscious consumers by offering meal kits that cater to specific diets and nutrition requirements.
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