The "Non-Design" of This Headphone Store Highlights Its Products
Mishal Omar — July 18, 2016 — Art & Design
The 'AIAIAI' flagship store was designed with a "non-design" approach that strips the concept of a store down to its basics.
AIAIAI is a brand that sells headphones that are quite standard and also ones that are more unique. Rather than create a flagship store for the brand that is flashy and over-the-top, designer Borg Brückner decided to take the less common non-design approach. The store has neutral colors -- namely white, black and gray and features little more than the company's products. AIAIAI's headphones rest on hooks along a white perforated wall, while the other side of the small store displays records and a record player for customers to test.
The unusual approach that was taken in the design of this flagship store puts the focus back on audio and the company's products without unnecessary excess.
AIAIAI is a brand that sells headphones that are quite standard and also ones that are more unique. Rather than create a flagship store for the brand that is flashy and over-the-top, designer Borg Brückner decided to take the less common non-design approach. The store has neutral colors -- namely white, black and gray and features little more than the company's products. AIAIAI's headphones rest on hooks along a white perforated wall, while the other side of the small store displays records and a record player for customers to test.
The unusual approach that was taken in the design of this flagship store puts the focus back on audio and the company's products without unnecessary excess.
Trend Themes
1. Minimalist Store Designs - By stripping away unnecessary elements, designers are emphasizing the products themselves in store designs.
2. Product-centric Spaces - Stores are creating environments that showcase and highlight the featured products, creating immersive experiences for customers.
3. Non-traditional Retail Concepts - Companies are experimenting with unconventional approaches to store design, breaking away from traditional retail norms.
Industry Implications
1. Consumer Electronics - Companies in the consumer electronics industry can explore minimalist store design concepts to highlight their products and create a unique shopping experience.
2. Music Retail - Music retailers can adopt product-centric spaces that focus on showcasing records and audio equipment, creating a immersive atmosphere for customers.
3. Fashion Retail - Fashion retailers can explore non-traditional retail concepts to create unique and memorable shopping experiences that prioritize their products over excessive design elements.
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