Nomadness Travel Tribe is a Lifestyle Brand for Black Travelers
Justin Lam — October 10, 2018 — World
References: nomadnesstv
Based on the idea of a connected travel group, Nomadness Travel Tribe aims to represent the underrepresented demographic of black and brown travelers. Started by Evita Robinson, this black-owned travel group offers carefully curated group trips to various destinations around the world. In addition to curated adventures, Nomadness Travel Tribe also produces a web series, supports fifty regional brand ambassadors, and even operates an annual travel conference aimed at diverse Millennials of color.
Ultimately, Nomadness Travel Tribe works to support the over 19,000 black and brown travelers that account for over $50,000,000 being injected into the travel industry annually. The company works to show that the world has no racial, religious, gender, or economic limitations when it comes to setting foot into the open world.
Nomadness Travel Tribe has even stretched into a full lifestyle brand as it offers apparel to accompany travelers wherever they go.
Ultimately, Nomadness Travel Tribe works to support the over 19,000 black and brown travelers that account for over $50,000,000 being injected into the travel industry annually. The company works to show that the world has no racial, religious, gender, or economic limitations when it comes to setting foot into the open world.
Nomadness Travel Tribe has even stretched into a full lifestyle brand as it offers apparel to accompany travelers wherever they go.
Trend Themes
1. Connected Travel Groups - There is an opportunity for businesses to create connected travel groups that cater to underrepresented demographics such as black and brown travelers.
2. Curated Group Trips - The demand for carefully curated group trips is growing, presenting an opportunity for travel brands to offer unique, personalized experiences for travelers.
3. Lifestyle Travel Brands - The emergence of lifestyle travel brands like Nomadness Travel Tribe highlights the potential for businesses to create brands that extend beyond travel and offer apparel and other products.
Industry Implications
1. Travel - The travel industry can tap into the market of underrepresented travelers by creating connected travel groups and offering curated experiences.
2. Apparel - The apparel industry can explore partnerships with lifestyle travel brands to offer travel-inspired clothing and accessories.
3. Media - The media industry can capitalize on the growing interest in curated group trips by creating content and web series that showcase unique travel experiences.
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