Nomad Cosmetics' Palettes are Inspired By Global Destinations
Laura McQuarrie — June 17, 2019 — Fashion
References: nomadcosmetics & travelandleisure
Nomad Cosmetics was created by a husband and wife team that's just as passionate about travel as they are about beauty. The pair travels and develops each one of its unique palettes on location, resulting in products inspired by cities like Berlin, Sydney and more. Two of the newest additions to the brand's range of travel-inspired beauty products are the Tokyo Harajuku Palette and the Marrakesh Medina Palette, which boast entirely different color stories and packaging.
While the Tokyo Harajuku Palette is full of bright, highly pigmented eyeshadows and multi-chrome toppers infused with camellia Japonica oil, the Marrakesh Medina Palette boasts matte and shimmer shades that are infused with lustrous argan oil for a crease-free effect.
While the Tokyo Harajuku Palette is full of bright, highly pigmented eyeshadows and multi-chrome toppers infused with camellia Japonica oil, the Marrakesh Medina Palette boasts matte and shimmer shades that are infused with lustrous argan oil for a crease-free effect.
Trend Themes
1. Travel-inspired Beauty Palettes - Disruptive innovation opportunity: Develop beauty palettes inspired by different global destinations to offer customers a unique and immersive beauty experience.
2. Location-based Product Development - Disruptive innovation opportunity: Create products by incorporating the local elements and culture of a destination, providing customers with an authentic and personalized beauty experience.
3. Global Color Stories - Disruptive innovation opportunity: Curate palettes with colors that represent the diverse cultures and trends found in different global destinations, allowing customers to experiment with unique and unconventional shades.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Introduce travel-inspired beauty products that leverage the growing interest in experiential and personalized beauty experiences.
2. Travel - Disruptive innovation opportunity: Collaborate with travel brands to create beauty products that capture the essence of different destinations, offering travelers a transformative beauty experience.
3. Cosmetics - Disruptive innovation opportunity: Incorporate location-specific ingredients and packaging designs into cosmetic products, providing customers with a sense of connection to different global destinations.
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