Nokia Symbian s60
It was only a matter of time before other companies started producing iPhone knock-offis. Nokia showed off their Symbian s60 at the Go Played show in London. The similarities with the iPhone are incredible, particularly its touchscreen. "If there is something good in the world, then we copy with pride," Nokia's Executive VP & General Manager of Multimedia said, adding that the model is set to be sold next year.
Implications - When a product experiences mass success, an array of similar products follow. Though this generally is not received well by consumers, companies are encouraged to do so as long as their similar product boasts an upgrade of sorts. This allows consumers to experience a familiar product with enhanced features from its predecessor.
Implications - When a product experiences mass success, an array of similar products follow. Though this generally is not received well by consumers, companies are encouraged to do so as long as their similar product boasts an upgrade of sorts. This allows consumers to experience a familiar product with enhanced features from its predecessor.
Trend Themes
1. Iphone Knock-offs - Opportunity for companies to create similar products with upgrades to capitalize on the success of the iPhone.
2. Symbian S60 - Rise of Symbian s60 as a potential competitor to the iPhone with similar features and functionalities.
3. Touchscreen Technology - Advancement in touchscreen technology as companies mimic the iPhone's successful interface.
Industry Implications
1. Consumer Electronics - Opportunity for companies in the consumer electronics industry to develop iPhone-inspired products with enhanced features.
2. Mobile Phone Manufacturing - Disruption in the mobile phone manufacturing industry as companies like Nokia introduce smartphones that rival the iPhone.
3. User Interface Design - Demand for user interface design expertise grows as companies compete to create intuitive and user-friendly interfaces for their products.
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