Gaelle Devins — April 3, 2006 — Tech
References: nokiawesc
Nokia Scandinavia and WESC take their first joint step in an exiting long-term cooperation. The mobile lifestyle personifies both companies and the ambition is to build a common platform for communication with alert people. Being unpredictable is a motto that the two companies share and is also one of the cornerstones of the collaboration.
The first common launch is a special edition of the new music-mobile Nokia 3250. The Nokia 3250 WESC Limited Edition will be manufactured in 500 copies and is designed by WESC. Like the original model, it will have the familiar turnable design as well as the other original features, but unlike the original, the Limited Edition will ship with specially selected content and accessories.
To fit the mobile lifestyle, the mobile handset has been packed in a Nokia WESC Limited Edition Travel Kit. The package comes with a memory card and a digital version of the WESC Travel Guide. In the guide We-activists Jason Lee (actor), Peter Stormare (actor) and DJ Stretch Armstrong (legendary New York DJ) among which give their tips on the best restaurants, the hottest clubs and the best fast-food places in several major cities around the world. The package also contains other useful tools for the trip such as passport-case, eye-mask, printed travel guide from WESC, headphones from Sennheiser as well as a spare skateboard wheel from Stereo Skateboards.
The first common launch is a special edition of the new music-mobile Nokia 3250. The Nokia 3250 WESC Limited Edition will be manufactured in 500 copies and is designed by WESC. Like the original model, it will have the familiar turnable design as well as the other original features, but unlike the original, the Limited Edition will ship with specially selected content and accessories.
To fit the mobile lifestyle, the mobile handset has been packed in a Nokia WESC Limited Edition Travel Kit. The package comes with a memory card and a digital version of the WESC Travel Guide. In the guide We-activists Jason Lee (actor), Peter Stormare (actor) and DJ Stretch Armstrong (legendary New York DJ) among which give their tips on the best restaurants, the hottest clubs and the best fast-food places in several major cities around the world. The package also contains other useful tools for the trip such as passport-case, eye-mask, printed travel guide from WESC, headphones from Sennheiser as well as a spare skateboard wheel from Stereo Skateboards.
Trend Themes
1. Limited Edition Collaborations - Companies can collaborate to produce limited edition products and accessories to create excitement and exclusivity for consumers.
2. Mobile Lifestyle Branding - Brands can align themselves with the mobile lifestyle identity and create products and experiences that emphasize and enhance that lifestyle.
3. Packaging as Marketing - Creative packaging can be used as a promotional tool to provide added value and reinforce a brand's image and identity.
Industry Implications
1. Telecommunications - Telecom companies can collaborate with lifestyle brands to create unique products and experiences for customers, increasing brand loyalty and market share.
2. Fashion - Fashion brands can partner with phone manufacturers to design exclusive, branded phone accessories to increase brand visibility and revenue streams.
3. Travel and Tourism - Tourism companies can create travel packages that include branded phone accessories and guides, providing value-added services and enhancing the customer experience.
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