Boxed Water is Better Invites People to Take a 'No-Plastic Pledge'
Laura McQuarrie — June 4, 2019 — Eco
References: boxedwater & prnewswire
For World Oceans Day in June 8th, Boxed Water is Better is inviting people to participate in a no-plastic challenge by signing up for the brand's No-Plastic Pledge. The campaign challenges people to give up plastic bottles for 30 days, which will help them to consume less single-use plastic and minimize the amount of waste that pollutes the ocean—as it is estimated that there will be more plastic in the ocean than fish by the year 2050.
As an especially high amount of single-use plastic is consumed during the heat of the summer months, this campaign challenges people to commit themselves to being more mindful about their consumption habits. Those who take the No-Plastic Pledge are simply asked to hold themselves accountable and can receive a free pledge kit from the brand.
As an especially high amount of single-use plastic is consumed during the heat of the summer months, this campaign challenges people to commit themselves to being more mindful about their consumption habits. Those who take the No-Plastic Pledge are simply asked to hold themselves accountable and can receive a free pledge kit from the brand.
Trend Themes
1. Sustainable Consumption Habits - Campaigns like No-Plastic Pledge create an opportunity for businesses to promote and incentivize sustainable consumption habits through plastic alternatives.
2. Plastic Reduction Initiatives - Companies can disrupt their industries by implementing plastic reduction initiatives and marketing them to consumers as environmentally-conscious options.
3. Eco-friendly Packaging - Consumers are increasingly seeking eco-friendly packaging options, providing an opportunity for businesses to innovate new types of packaging that are both sustainable and functional.
Industry Implications
1. Beverage Industry - The beverage industry can reduce their impact on the environment by implementing plastic reduction initiatives such as using alternative packaging materials like boxed water.
2. Retail Industry - Retailers can differentiate themselves by offering eco-friendly packaging options and advertising their commitment to reducing waste and promoting sustainable consumption habits to attract environmentally-conscious consumers.
3. Food Service Industry - Food service companies can disrupt the industry by implementing plastic reduction initiatives, such as using compostable containers and utensils, while advertising their commitment to reducing plastic waste and promoting sustainable consumption habits.
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