Withings' No More Snooze Campaign Lets You Demolish Clocks
Laura McQuarrie — September 2, 2014 — Marketing
References: nomoresnooze & adsoftheworld
No matter how much of a morning person you are, the sound of an alarm clock is really not a pleasant thing—to help people get revenge on obnoxious alarm clocks, Withings developed the 'No More Snooze' campaign.
The intro video for #NoMoreSnooze shows a variety of alarm clocks being smashed, chopped and crushed to smithereens. If you're eager to get in on some of the action, a visit to the campaign site will help yo out. On the site, an annoying alarm clock will continue to beep until you hit the snooze button, which triggers the demolition of the clock. The campaign cleverly promotes the Withings Aura alarm clock, which tracks your sleep cycle to wake you up at the best possible time, making use of soft lights and sounds as a gentle wake-up call.
The intro video for #NoMoreSnooze shows a variety of alarm clocks being smashed, chopped and crushed to smithereens. If you're eager to get in on some of the action, a visit to the campaign site will help yo out. On the site, an annoying alarm clock will continue to beep until you hit the snooze button, which triggers the demolition of the clock. The campaign cleverly promotes the Withings Aura alarm clock, which tracks your sleep cycle to wake you up at the best possible time, making use of soft lights and sounds as a gentle wake-up call.
Trend Themes
1. Revenge Alarm Clocks - Opportunity for companies to develop innovative alarm clocks that allow users to take out their frustration on the device.
2. Sleep Tracking Technology - Potential for advancements in sleep tracking devices that help users wake up at the optimal time.
3. Creative Marketing Campaigns - Potential for companies to create attention-grabbing campaigns that drive interest and engagement with their products.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can explore disruptive innovation by developing unique alarm clocks with added features.
2. Health and Wellness - Health and wellness industry can capitalize on sleep tracking technology by offering advanced sleep monitoring devices.
3. Advertising and Marketing - Advertising and marketing agencies can provide creative campaign solutions to companies wanting to promote their products through unique strategies.
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