No Fade Fresh Shampoos and Conditioners Includes Several Options
Michael Hemsworth — November 11, 2020 — Marketing
References: nofadefresh & progressivegrocer
The No Fade Fresh shampoos and conditioners are a premium range of products for consumer who color their hair and are looking for a way to keep it looking its best between trips to the salon. The products are capable of being used as an add-on with boxed hair color, while also being great for keeping color strong after it has been professionally done. The collection includes a wide range of natural colors, pastel colors and vivid shades that are all intended to help correct, maintain, refresh and even create high-quality color.
The No Fade Fresh shampoos and conditioners characterized by their plant-based profile that is also 100% vegan, while also being free from sulfates, gluten, Parabens, mineral oil and PPD.
The No Fade Fresh shampoos and conditioners characterized by their plant-based profile that is also 100% vegan, while also being free from sulfates, gluten, Parabens, mineral oil and PPD.
Trend Themes
1. Plant-based Hair Products - Disruptive innovation opportunity lies in developing more plant-based hair products that are vegan and free from harmful chemicals, appealing to eco-conscious consumers.
2. Color Maintenance Solutions - Opportunity for disruptive innovation in the development of hair products that specifically focus on maintaining and refreshing hair color, extending the time between salon visits.
3. Wide Range of Natural and Vivid Colors - Innovative opportunity in expanding the range of natural and vivid hair colors available in shampoos and conditioners, catering to diverse consumer preferences.
Industry Implications
1. Haircare - The haircare industry has the opportunity to capitalize on the demand for plant-based, color-maintaining products that offer a wide variety of shades.
2. Beauty and Cosmetics - Innovative products like No Fade Fresh shampoos and conditioners create opportunities in the beauty and cosmetics industry to meet the growing consumer demand for natural and vegan haircare options.
3. Eco-friendly and Sustainable Products - Disruptive innovation opportunity for eco-friendly and sustainable product companies to develop haircare alternatives that are free from harmful chemicals and promote environmental consciousness.
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