Beauty Brand No B.S. Skin Care Partnered with Actress Sarah Hyland
Grace Mahas — November 27, 2019 — Fashion
References: livenobs & cosmeticsbusiness
No B.S. Skin Care, an all-natural beauty brand, recently parented with 'Modern Family star Sarah Hyland in its new beauty campaign. The collaboration educates customers about the benefits of 'toxin-free' beauty products and discuses Hyland's beauty regime.
“Staying healthy is important to me and that means taking control of what I put in and on my body,” said Hyland. “My lifestyle detox started with clean eating but when I realized how many toxins were hidden in the products I use every day I knew I had to make a big switch."
All of No B.S. Skin Care's products are free of harsh chemicals and fragrance and the brand hopes to educate consumers about the importance of "clean" ingredients through the hashtags #SarahLivesNoBS and #SarahsCall.
“Staying healthy is important to me and that means taking control of what I put in and on my body,” said Hyland. “My lifestyle detox started with clean eating but when I realized how many toxins were hidden in the products I use every day I knew I had to make a big switch."
All of No B.S. Skin Care's products are free of harsh chemicals and fragrance and the brand hopes to educate consumers about the importance of "clean" ingredients through the hashtags #SarahLivesNoBS and #SarahsCall.
Trend Themes
1. Clean Beauty - The trend of clean beauty focuses on the use of natural and toxin-free ingredients in skincare products, providing opportunities for brands to promote their clean formulations.
2. Celebrity Collaborations - The trend of celebrity collaborations in the beauty industry allows brands to leverage the influence and following of celebrities to promote their products and educate consumers.
3. Toxin-free Lifestyle - The trend of adopting a toxin-free lifestyle encourages consumers to be mindful of the products they use and provides opportunities for brands to offer clean and non-toxic alternatives.
Industry Implications
1. Skincare Products - The skincare product industry can explore opportunities to develop and promote clean and toxin-free formulations to cater to the growing demand for clean beauty products.
2. Celebrity Endorsement - The celebrity endorsement industry can partner with beauty brands to leverage the influence of celebrities and promote their clean and toxin-free products to a wider audience.
3. Wellness Products - The wellness product industry can expand its offerings to include clean and toxin-free beauty products, catering to consumers who prioritize a toxin-free lifestyle.
1.9
Score
Popularity
Activity
Freshness
