The NK Fall 2012 Campaign Stars a Distorted Kirsi Pyrhonen
Meghan Young — August 23, 2012 — Fashion
References: nk.se & fashiongonerogue
Playfully distorted, the NK Fall 2012 campaign is straight out of a carnival funhouse. It centers around model Kirsi Pyrhonen and her mirrored image. Instead of being a true representation of the brunette beauty, however, her reflection is completely warped, which is typical of funhouse mirrors. Of course, that doesn't interfere with her fierce poses in the least. It does lend a quirky quality to the Swedish retailer though. Kudos to set designer Marika Åkerblom.
Shot by photographer Kirsi Pyrhonen with art direction by Garbergs, the NK Fall 2012 campaign showcases an eclectic mix of prints, furs and textures that are complemented with decorative headpieces. Styled by Robert Rydberg, the looks are perfect for the autumn season. They were perfected with tousled tresses by hairstylist Dejan Cekanovic and glowing skin by makeup artist Anya De Tobon.
Shot by photographer Kirsi Pyrhonen with art direction by Garbergs, the NK Fall 2012 campaign showcases an eclectic mix of prints, furs and textures that are complemented with decorative headpieces. Styled by Robert Rydberg, the looks are perfect for the autumn season. They were perfected with tousled tresses by hairstylist Dejan Cekanovic and glowing skin by makeup artist Anya De Tobon.
Trend Themes
1. Distorted Imagery - Opportunity for innovative advertising campaigns using distorted imagery to create a playful and eccentric aesthetic.
2. Quirky Fashion - Chance to create unique fashion lines inspired by funhouse mirrors and eccentric designs.
3. Decorative Headpieces - Potential for the growth of designer headpiece industry as a complementary accessory to fashion looks.
Industry Implications
1. Advertising - Opportunity for advertising agencies to experiment with distorted imagery to create unique and attention-grabbing campaigns.
2. Fashion - Chance for fashion designers to incorporate quirky and eccentric elements into their collections, inspired by funhouse mirror aesthetics.
3. Accessories - Growth potential in the headpiece industry as a result of increased demand for decorative headpieces in fashion.
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