The Nixon 'The Milk Collection' Literally Becomes Golden With Age
Michael Hines — June 14, 2011 — Fashion
References: nixonnow & highsnobiety
Nixon has released a colorless new collection of watches designed to age with you. The Nixon 'The Milk Collection' is comprised of six different watches that each start out as milky white, but become gold with wear and tear.
The collection is definitely interesting in its irony, with the watches becoming literally golden with age. As Nixon says, every watch from the collection will become unique over time, as every watch is bound to age differently. The watches are available for purchase now, with prices varying depending on the style of watch. You can see the Nixon 'The Milk Collection' in its entirety here. If you're looking for a watch that will look just as good as you do in ten year's time, then look no further.
The collection is definitely interesting in its irony, with the watches becoming literally golden with age. As Nixon says, every watch from the collection will become unique over time, as every watch is bound to age differently. The watches are available for purchase now, with prices varying depending on the style of watch. You can see the Nixon 'The Milk Collection' in its entirety here. If you're looking for a watch that will look just as good as you do in ten year's time, then look no further.
Trend Themes
1. Ironic Watch Collections - The ironic concept of watches that become gold with age presents an opportunity for disruptive innovation in the watch industry.
2. Personalized Aging Products - The Nixon 'The Milk Collection' demonstrates the trend of personalized products that evolve and change over time, offering potential disruptive innovation opportunities in various industries.
3. Unique Patina Effects - The unique aging process of the Nixon 'The Milk Collection' highlights the trend of creating products with distinctive patina effects, opening up opportunities in design and fashion industries.
Industry Implications
1. Watch Industry - The Nixon 'The Milk Collection' introduces a disruptive innovation opportunity in the watch industry, with its unique aging and evolving characteristics.
2. Fashion Industry - The trend of personalized aging products like the Nixon 'The Milk Collection' presents an opportunity for disruptive innovation in the fashion industry.
3. Design Industry - The concept of unique patina effects seen in the Nixon 'The Milk Collection' presents potential disruptive innovation opportunities in the design industry.
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