The Nixon Spring/Summer 2013 Collection Goes Bold
Ariel Weber — March 10, 2013 — Fashion
References: ca.nixon & highsnobiety
Following the popularity of its monochromatic watch collection, the Nixon Spring/ Summer 2013 Dip-Dye collection blends together colors into one cohesive bold delight.
These unisex watches are simple yet offer a fun punch of color and a modern design. While the face of the watch stays the same color, the color begins to fade into another hue in a tie-dye effect on the strap. The watches are offered in three different summer friendly designs. There is a dark purple watch, which washes into turquoise, a turquoise number, which fades into green and then yellow and finally a white option, which turns to yellow in the front and grey on the back of the strap. Each of the watches featured in the Nixon Spring/Summer 2013 collection are priced at a very reasonable 79 Euros, which means that you have the option to buy just one or all three if you like.
These unisex watches are simple yet offer a fun punch of color and a modern design. While the face of the watch stays the same color, the color begins to fade into another hue in a tie-dye effect on the strap. The watches are offered in three different summer friendly designs. There is a dark purple watch, which washes into turquoise, a turquoise number, which fades into green and then yellow and finally a white option, which turns to yellow in the front and grey on the back of the strap. Each of the watches featured in the Nixon Spring/Summer 2013 collection are priced at a very reasonable 79 Euros, which means that you have the option to buy just one or all three if you like.
Trend Themes
1. Dip-dye Watches - Opportunity to capitalize on the growing demand for unique and colorful timepieces by offering dip-dye watches with fade-in/fade-out color patterns.
2. Unisex Design - Chance to cater to the rising trend of gender-neutral fashion by creating unisex watches that appeal to a wide range of customers.
3. Affordable Collections - Disruptive innovation opportunity to disrupt the luxury watch market by introducing reasonably priced collections that are accessible to a larger consumer base.
Industry Implications
1. Fashion Accessories - Fashion accessory industry can leverage the dip-dye trend to create unique and eye-catching watches that can complement various outfits.
2. Timepiece Manufacturing - Opportunity for timepiece manufacturers to explore innovative designs and materials to cater to the growing demand for trendy and vibrant watches.
3. E-commerce Retail - E-commerce retailers can capitalize on the affordability and visual appeal of the Nixon Spring/Summer 2013 collection by featuring and selling them online.
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