Farer Launches Its New 'AquaMatics' Timepiece Collection
Niko Pajkovic — May 27, 2022 — Luxury
References: usd.farer & acquiremag
Britsh watch brand Farer has reinstated its penchant for bright, eye-catching colors with the launch of its new AquaMatics collection.
The concise new collection delivers four colorful sports watches, each of which arrives with its own blend of vibrant hues. For example, the 'Cribbar' features a red bezel, red clock hands, a yellow seconds hand, and a light blue minute track, which is combined with a stainless steel case and mostly black dial.
Aside from their distinct color variations, all of the watches share the same foundational elements, which include a 38.55 case, extra-thick hands, oversized markers, and a marine-grade stainless steel base. In addition, all four pieces come equipped with a Sellita SW220-1 automatic movement and can be paired with three different strap options.
Image Credit: FARER
The concise new collection delivers four colorful sports watches, each of which arrives with its own blend of vibrant hues. For example, the 'Cribbar' features a red bezel, red clock hands, a yellow seconds hand, and a light blue minute track, which is combined with a stainless steel case and mostly black dial.
Aside from their distinct color variations, all of the watches share the same foundational elements, which include a 38.55 case, extra-thick hands, oversized markers, and a marine-grade stainless steel base. In addition, all four pieces come equipped with a Sellita SW220-1 automatic movement and can be paired with three different strap options.
Image Credit: FARER
Trend Themes
1. Bright Color Palette Fashion - Opportunity to disrupt the fashion industry by incorporating bright colors in clothing and accessories, targeting younger generations.
2. Automatic Movement Watches - Disruptive innovation opportunity for watchmakers to engineer and market automatic movement watches, catering to the changing consumer needs for convenience and sustainability.
3. Vibrant Sports Watches - Opportunity for watch brands to cater to the rising demand for colorful and vibrant sports watches among fitness enthusiasts and athletes.
Industry Implications
1. Fashion Retail - Fashion brands can incorporate colorful sport watches in their collection to diversify and attract trend-conscious customers.
2. Watchmaking - Watchmakers can shift towards automatic movement watches to keep up with the changing consumer preferences and stay ahead of the competition.
3. Fitness and Sports Equipment - Sports and fitness equipment brands can offer colorful sports watches as an accessory to complement fitness attire, targeting health and wellness market.
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