The Nissan GT-R Porsche Killer Ad Targets German Drivers
Michael Hines — February 24, 2011 — Autos
Porsche drivers in Germany were the target of the recent Nissan GT-R Porsche Killer ad. Two blonde bombshells cruised the streets of Germany, sticking a decal of the rear-end of a GT-R on the windshields of Porsches.
The Nissan GT-R Porsche Killer ad is ingenious. I can't imagine how German drivers felt seeing a massive decal decorating their front window. Despite the risk, Nissan's guerrilla ad campaign has apparently paid off. Nissan reported a 23% increase in test drive requests over the next two weeks after this campaign aired.
The Nissan GT-R Porsche Killer ad is ingenious. I can't imagine how German drivers felt seeing a massive decal decorating their front window. Despite the risk, Nissan's guerrilla ad campaign has apparently paid off. Nissan reported a 23% increase in test drive requests over the next two weeks after this campaign aired.
Trend Themes
1. Guerrilla Marketing - Opportunity for businesses to create unconventional and memorable advertising campaigns that capture the attention of consumers.
2. Brand Ambassadors - Brands can leverage influencers or individuals to promote their products or create buzz through creative and engaging tactics.
3. Provocative Advertising - Using controversial or shocking content in advertisements to generate attention and spur conversations around the brand.
Industry Implications
1. Automotive - Opportunity to explore unique and attention-grabbing marketing strategies to differentiate brands in a highly competitive industry.
2. Advertising - Brands can explore innovative and disruptive methods of capturing audience attention and increasing brand awareness.
3. Digital Marketing - Digital platforms provide opportunities for brands to create viral and impactful campaigns that resonate with the target audience.
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