Nike Japan Honors Japanese Culture with the Nippon Pack
With the COVID-19 outbreak, this year's Tokyo Olympic Games have been postponed -- Nike Japan continues to celebrate despite the pandemic with the Nippon pack. The sneakers that make up the pack include the Air Max Tailwind IV and the Air Max Triax 96 silhouette.
The name of the collection stems from the island nation's original name, "Japan" is often recognized outside of the country. In terms of the design, the shoe boasts a color palette of red and white, referencing the iconic Japanese flag. To further reference the flag, the shoes are adorned in red polka dots, which are done in a gradient effect for a bold look. Gold detailing rounds out the rest of the sneakers.
Image Credit: Nike Japan
The name of the collection stems from the island nation's original name, "Japan" is often recognized outside of the country. In terms of the design, the shoe boasts a color palette of red and white, referencing the iconic Japanese flag. To further reference the flag, the shoes are adorned in red polka dots, which are done in a gradient effect for a bold look. Gold detailing rounds out the rest of the sneakers.
Image Credit: Nike Japan
Trend Themes
1. Olympic-themed Sneakers - Disruptive innovation opportunity: Creating limited-edition sneaker collections inspired by major sporting events to boost brand visibility and engage with sports enthusiasts.
2. Cultural Collaboration - Disruptive innovation opportunity: Partnering with local designers and artists to create products that celebrate and honor a specific culture, tapping into the growing demand for authenticity and diversity.
3. Bold Color Palettes - Disruptive innovation opportunity: Experimenting with vibrant color schemes and gradient effects to create eye-catching designs that stand out in a crowded market.
Industry Implications
1. Sports Apparel - Disruptive innovation opportunity: Integrating technology and materials innovation to enhance performance and comfort in sports apparel, offering athletes a competitive edge.
2. Fashion - Disruptive innovation opportunity: Embracing sustainable practices and materials to create environmentally friendly fashion products, addressing the growing consumer demand for eco-conscious brands.
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