The Nina Boesch Metro Card Project Reimagines New York
Romina S. Cortellucci — June 26, 2012 — Eco
References: metrocardyourself & designtaxi
The Nina Boesch Metro Card artwork is moving. The project was created by Manhattan-based German artist Nina Boesch, who recycles metro cards into beautiful masterpieces. Boesch finds used and expired cards to create these momentous mosaics that depict New York icons from famous celebrities to historical landmarks.
The pieces include collages of the Statue of Librety, Audrey Hepburn as Holly Golightly, and The New York Times. The work uses these small cards that are so fundamentally New York and, from these parts, crafts a whole that is such a quintessential representation of the city. Though Boesch is limited by her color palette, Boesch manages to depict the life and motion found within the Big Apple.
Each of Boesch's collages are one-of-a-kind and use thousands of recycled subway passes.
The pieces include collages of the Statue of Librety, Audrey Hepburn as Holly Golightly, and The New York Times. The work uses these small cards that are so fundamentally New York and, from these parts, crafts a whole that is such a quintessential representation of the city. Though Boesch is limited by her color palette, Boesch manages to depict the life and motion found within the Big Apple.
Each of Boesch's collages are one-of-a-kind and use thousands of recycled subway passes.
Trend Themes
1. Recycling Art - The trend of using recycled materials to create art presents a disruptive innovation opportunity for companies to explore new and creative ways to utilize waste and reduce their carbon footprint.
2. Urban Mosaic Art - The trend of urban mosaic art presents a disruptive innovation opportunity for companies to transform public spaces and ordinary objects into colorful and visually appealing works of art that can be experienced and enjoyed by everyone.
3. Participatory Art - The trend of participatory art presents a disruptive innovation opportunity for companies to engage with their customers and create interactive experiences that encourage collaboration and create a sense of community.
Industry Implications
1. Art & Design - The art & design industry can capitalize on the trend of recycling art, urban mosaic art, and participatory art to create new and unique products that appeal to environmentally-conscious consumers and foster a deeper sense of connection with their environment and community.
2. Transportation - The transportation industry can capitalize on the trend of recycling materials like transit cards to reduce waste and create new revenue streams by selling used materials to artists and designers.
3. Hospitality - The hospitality industry can capitalize on the trend of participatory art by creating interactive experiences and offering opportunities for customers to engage with their brand in creative ways, fostering a sense of community and connection that goes beyond traditional marketing.
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