The New Niman Ranch No Sugar Line Focuses on Consumer Preferences
Michael Hemsworth — February 1, 2018 — Marketing
References: nimanranch & delimarketnews
A growing number of consumers are practicing diets that do away with sugar intake, which is increasing the need for new products like the Niman Ranch No Sugar Line. The new line of meat products includes pork chops, bacon, pork roast and a series of sausages that are all crafted without the use of sugar. This speaks to consumers who are looking to cut their intake of sugar and/or carbohydrates for weight reduction purposes or to simply lead a healthier lifestyle.
The Niman Ranch No Sugar Line is also free of antibiotics, features meat that comes from animals that are fed a vegetarian diet, are gluten-free, have no added hormones and are even free of nitrates and nitrites.
The Niman Ranch No Sugar Line is also free of antibiotics, features meat that comes from animals that are fed a vegetarian diet, are gluten-free, have no added hormones and are even free of nitrates and nitrites.
Trend Themes
1. Sugar-free Meat Products - A trend towards sugar-free meat products presenting an opportunity for meat companies to capitalize on the health-conscious consumer.
2. Healthy Lifestyles - A growing trend towards healthier lifestyles serving as an opportunity for companies to introduce new products that cater to health-conscious consumers.
3. Clean Eating - Increasing consumer interest in clean eating promoting opportunities for companies to develop and market products that are free of artificial ingredients.
Industry Implications
1. Meat Products Industry - The meat industry can use the trend of sugar-free meat products to innovate and appeal to health-conscious consumers by providing organic and more nutritious meat options.
2. Health Food Industry - Sugar-free meat products overlapping with the health food industry presenting an opportunity for these companies to develop products that align with consumer health goals.
3. Organic Food Industry - The organic food industry can take advantage of the interest in sugar-free meat products by developing meats that are organic and free of additives, in response to growing consumer demand for clean, healthy foods.
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