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Perfect-Fit Footwear

Clean the Sky - Positive Eco Trends & Breakthroughs

Roger Federer Helps Design the Nike Zoom Vapor 9 Tour

— January 19, 2012 — Fashion
Tennis star Roger Federer has teamed up with famous Nike designer Tinker Hatfield on the creation of the Nike Zoom Vapor 9 Tour, an innovative tennis shoe that can put up with rigorous use on the tennis court. (Typically, tennis shoes don't last very long due to the aggressiveness of the game.)

Hatfield designed the Nike Zoom Vapor 9 Tour to deliver extreme strength and a superior, customized fit that adapts to the person's foot when worn. The shoe has been created to fit like a glove, and it features a special system that comprises 'fingers' on the shoe's exterior with a loop system on the interior. The fingers will mold to the person's foot shape when the laces are tied tightly. Further, along with exceptional lightness and comfort from springy cushioning, wearers get a durable shoe that also keeps the foot cool.

As Hatfield describes, the Nike Zoom Vapor 9 Tour is "a combination of a lot of hard work and team work between Roger Federer and our folks here. This shoe is the future of tennis."
Trend Themes
1. Customized-fit Footwear - The Nike Zoom Vapor 9 Tour showcases the potential for personalized, adaptive footwear that molds to the individual's foot shape.
2. Durable Tennis Shoes - The innovative design of the Nike Zoom Vapor 9 Tour highlights the opportunity for creating long-lasting tennis shoes that can withstand the aggressive nature of the game.
3. Performance-enhancing Tennis Gear - The collaboration between Roger Federer and Nike designer Tinker Hatfield signifies the potential for developing cutting-edge equipment that improves players' performance on the tennis court.
Industry Implications
1. Athletic Footwear - The Nike Zoom Vapor 9 Tour sets a precedent for the athletic footwear industry to prioritize customization and durability in their shoe designs.
2. Sports Equipment - The collaboration between Federer and Nike showcases the opportunity for disruptive innovation in the sports equipment industry, particularly in the development of performance-enhancing gear.
3. Fashion and Design - The unique collaboration between a renowned athlete and a fashion-forward designer highlights the potential for crossover between the fashion and sports industries, creating opportunities for innovative design solutions in both sectors.
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