Nike's 'What The' Shoes are Inspired by Two NBA Heavyweights
Rahul Kalvapalle — April 4, 2014 — Fashion
References: nikeinc & bleacherreport
The latest basketball kicks from Nike's 'What The'collection are some of the flashiest yet. The eye-popping LEBRON 11 'What The Lebron' and KD VI 'What the KD' signature shoes celebrate two of basketball's most recognizable stars, LeBron James and Kevin Durant.
The LEBRON 11 'What the LeBron' shoe remixes eight design elements from all the past LeBron signature shoes as well as 20 additional graphics and colors from various previous editions.
The KD VI 'What the KD' fuses 35 graphics and colors from past KD VI shoes. These shoes feature design elements that draw from Durant's personal stories, including a floral graphic of his late aunt.
Both shoes will be released globally on May 31 and June 7 respectively, along with matching t-shirts.
The LEBRON 11 'What the LeBron' shoe remixes eight design elements from all the past LeBron signature shoes as well as 20 additional graphics and colors from various previous editions.
The KD VI 'What the KD' fuses 35 graphics and colors from past KD VI shoes. These shoes feature design elements that draw from Durant's personal stories, including a floral graphic of his late aunt.
Both shoes will be released globally on May 31 and June 7 respectively, along with matching t-shirts.
Trend Themes
1. Customized Basketball Shoes - Business professionals can consider offering customized basketball shoes that remix design elements and graphics from past signature shoes to create unique and personalized options for consumers.
2. Celebrity-inspired Shoes - Business professionals can explore the opportunity of creating signature shoes that celebrate and pay homage to famous athletes, drawing inspiration from their personal stories and incorporating meaningful design elements.
3. Limited Edition Sneaker Releases - Business professionals can capitalize on the hype and exclusivity of limited edition sneaker releases by creating special collections that generate buzz and anticipation among consumers.
Industry Implications
1. Sports Apparel - The sports apparel industry can leverage the popularity of signature shoes to expand their product offerings and cater to the demand for unique and stylish footwear.
2. Athletic Footwear - The athletic footwear industry can tap into the trend of remixing design elements and graphics from past signature shoes to create innovative and eye-catching sneaker designs.
3. Fashion Retail - The fashion retail industry can collaborate with athletes and sports brands to create celebrity-inspired shoe collections that resonate with consumers and drive sales.
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