The Nike TW '15s Raise the Bar For Golf Shoe Innovation
Rahul Kalvapalle — February 25, 2015 — Fashion
The Nike TW '15, the latest signature golf shoe from Tiger Woods, is the first golf shoe to feature Nike's futuristic Flyweave technology in the upper. Nike and Tiger Woods have both, in their own unique way, been pioneers in the sport of golf and this shoe continues that mission by taking golf shoe innovation to a completely different level.
The shoe features inputs from none other than Nike's Senior Director of Athlete Innovation Tobie Hatfield, younger brother of legendary Nike shoe designer Tinker Hatfield.
The Nike TW '15 provides a level of stability, comfort and flexibility that has never before been seen in a golf shoe, with the integration of Dynamic Flywire into a Flyweave upper and Nike Free outsole making for a high-performance shoe that also looks fantastic.
The shoe features inputs from none other than Nike's Senior Director of Athlete Innovation Tobie Hatfield, younger brother of legendary Nike shoe designer Tinker Hatfield.
The Nike TW '15 provides a level of stability, comfort and flexibility that has never before been seen in a golf shoe, with the integration of Dynamic Flywire into a Flyweave upper and Nike Free outsole making for a high-performance shoe that also looks fantastic.
Trend Themes
1. Flyweave Technology - Opportunity for other sports to incorporate Nike's Flyweave technology into their footwear designs for added stability, comfort and flexibility.
2. Dynamic Flywire - Innovative applications of Nike's Dynamic Flywire technology can bring a new level of performance and style to various athletic shoe markets.
3. Nike Free Outsole - The incorporation of Nike Free outsoles into other sports shoes could provide athletes with a higher level of mobility and comfort during play.
Industry Implications
1. Athletic Footwear - Athletic shoe companies can explore innovative designs that can improve overall performance of athletes in different sports.
2. Golf Equipment - The golf equipment industry can create more high-performance shoes by incorporating new technologies, like Dynamic Flywire, into future designs.
3. Sports Equipment - The incorporation of Flyweave technology and Nike Free outsoles can provide a competitive advantage across a range of sports products and equipment
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