Jared Whiteside Highlights the Features of the Latest Nike Soccer Cleats
Meghan Young — May 12, 2015 — Fashion
Trend Hunter recently enjoyed an in-depth look at the latest Nike soccer cleats for women, which will be worn by some of the world's premiere athletes come this year's Women's World Cup. Nike Canada's EKIN LEAD Jared Whiteside focused specifically on the Mercurial SuperFly -- a favorite of professional soccer player Adriana Leon -- as well as the Magista boot and Tiempo boot.
Whiteside makes it clear that while the Nike soccer cleats address some fashion fads, the brand focuses more on authenticity through closely working with its athletes. By building off of this careful collaboration process, the technology behind the designs becomes the forefront of all the Nike soccer cleats as well as the rest of the brand's products.
Whiteside makes it clear that while the Nike soccer cleats address some fashion fads, the brand focuses more on authenticity through closely working with its athletes. By building off of this careful collaboration process, the technology behind the designs becomes the forefront of all the Nike soccer cleats as well as the rest of the brand's products.
Trend Themes
1. Authentic Athlete Collaboration - Disruptive innovation opportunity: Explore ways to collaborate more closely with professional athletes to create authentic and technologically advanced sports products.
2. Fashionable Performance - Disruptive innovation opportunity: Combine fashion trends with performance technology to create stylish sports products that appeal to a wider audience.
3. Technological Advancements - Disruptive innovation opportunity: Continuously invest in research and development to bring cutting-edge technology to sports gear, enhancing performance and user experience.
Industry Implications
1. Sports Apparel Manufacturing - Disruptive innovation opportunity: Integrate innovative materials and technologies into the manufacturing process of sports apparel to create high-performance products.
2. Athletic Footwear Brands - Disruptive innovation opportunity: Focus on athlete collaboration and technological advancements in footwear design to create innovative and market-leading athletic shoes.
3. Sports Equipment Innovation - Disruptive innovation opportunity: Rethink and redesign sports equipment using advanced materials and technologies to improve performance and safety for athletes.
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