Nike Introduces Maximum Protection Pro Combat Line
Marissa Liu — September 15, 2009 — Fashion
References: nike & inside.nike
The 2009-2010 NFL season is upon us and Nike has enlisted the aid of Hollywood filmmaker David Fincher to direct the video for their latest line of athletic gear. Nike Pro Combat are sport-specific base layers that protect athletes in new and innovative ways. Pro Combat is designed with specific sports in mind; the football wear will joins the previously launched basketball gear. The base layer athletic gear promises to protect athletes without sacrificing an ounce of performance. The Nike Pro Combat makes sure that athletes are ready for battle.
Trend Themes
1. Sport-specific Protection Gear - The market is ripe for companies that can design athletic gear that is tailored to specific sports and offers maximum protection without sacrificing performance.
2. Collaboration with Filmmakers - Collaborating with filmmakers to create promotional videos for new product lines can give a brand an elevated edge not found with traditional ads.
3. Performance and Protection Balance - Athletes are willing to pay top dollar for gear that offers protection and performance at a premium level.
Industry Implications
1. Athletic Gear Manufacturing - Manufacturing companies can capitalize on creating sport-specific, protective athletic gear that is designed to enhance an athlete's performance.
2. Film and Advertising - Advertising and film production industries can benefit from collaborations with sports brands to create promotional content that stands out.
3. Sports Retail - Retail stores can take advantage of the desire athletes have for premium athletic gear that offer both performance and protection by stocking sport-specific lines such as Nike Pro Combat.
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