This Nike Launch Introduces Colorful Limited-Edition Cleats
Angela Rajic — December 17, 2013 — Pop Culture
References: prodirectsoccer & soccerbible
A new Nike Launch has unveiled the limited edition Celebration pack of its Nike Premier boot. These new versions of the cleat come in three different colors representing three of the most recognizable soccer teams in the game: Brazil, England and France. The colors -- Tour Yellow, Vivid Treasure Blue and Crimson -- make for an extremely vibrant and memorable collection of shoes.
The cleats are made with up-to-date technology to allow for the best traction and optimum foot-to-ball contact. The inside heel of each shoe is marked with each year the specific team was crowned World Champion.
These Nike Premier boot limited edition cleats are fantastically colorful and great mementos of the careers of three of the greatest teams in the soccer world. These are great collectibles for ardent soccer fans, and even better athletic gear for die-hard soccer players.
The cleats are made with up-to-date technology to allow for the best traction and optimum foot-to-ball contact. The inside heel of each shoe is marked with each year the specific team was crowned World Champion.
These Nike Premier boot limited edition cleats are fantastically colorful and great mementos of the careers of three of the greatest teams in the soccer world. These are great collectibles for ardent soccer fans, and even better athletic gear for die-hard soccer players.
Trend Themes
1. Limited-edition Cleats - Disruptive innovation opportunity: Create limited-edition cleats in collaboration with popular sports teams, appealing to both fans and athletes.
2. Colorful Footwear - Disruptive innovation opportunity: Develop vibrant and visually appealing footwear for sports enthusiasts looking to express their individuality on the field.
3. Personalized Sports Gear - Disruptive innovation opportunity: Offer customized sports gear, such as cleats with years of significant achievements marked, to create personalized and meaningful experiences for fans and athletes alike.
Industry Implications
1. Sports Merchandise - Disruptive innovation opportunity: Build an online platform that allows fans to easily access and purchase limited-edition sports merchandise, including cleats, from various teams.
2. Athletic Footwear - Disruptive innovation opportunity: Integrate new materials and technologies into athletic footwear to enhance performance and style, catering to the diverse needs and preferences of athletes.
3. Sports Collectibles - Disruptive innovation opportunity: Create a marketplace for sports collectibles that offers authenticated, limited-edition and personalized items, targeting passionate sports fans and memorabilia collectors.
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