The Nike Pant Studio Released 9 New Pants for Athletes
Ellen Smith — November 3, 2017 — Lifestyle
References: psfk
In an attempt to cater towards the needs of its athletic female base, Nike introduced Nike Pants Studio, which is set to open across 5,000 stores this month.
The new service creates individualized attire for each workout, offering women a wider array of comfortable garments to choose from. The studio recognizes the diversity between workouts and the complexity of the athletic body, creating a series of nine workout pants, which offer enhanced mobility. The pants are designed to be compatible with long-distance running, cycling, high-intensity workouts, weight lifting, sprinting, yoga and more.
Each style offers distinctive technical features, which are unique to the specific workout the pant was created for. This brand-wide style expansion, offers athletes an increased opportunity for a comfortable and more personalized workout.
The new service creates individualized attire for each workout, offering women a wider array of comfortable garments to choose from. The studio recognizes the diversity between workouts and the complexity of the athletic body, creating a series of nine workout pants, which offer enhanced mobility. The pants are designed to be compatible with long-distance running, cycling, high-intensity workouts, weight lifting, sprinting, yoga and more.
Each style offers distinctive technical features, which are unique to the specific workout the pant was created for. This brand-wide style expansion, offers athletes an increased opportunity for a comfortable and more personalized workout.
Trend Themes
1. Customized Athletic Apparel - The Nike Pant Studio's individualized attire for different workouts showcases the trend of customized athletic apparel.
2. Enhanced Mobility Gear - The nine workout pants with distinctive technical features exhibit the trend of enhanced mobility gear.
3. Diverse Workout Specific Design - Nike's pants catering to various workouts highlight the trend of diverse workout specific design.
Industry Implications
1. Athletic Apparel - The Nike Pant Studio's release of nine workout pants showcases disruptive innovation opportunities within the athletic apparel industry.
2. Sports and Fitness Equipment - The trend of enhanced mobility gear in workout pants indicates disruptive innovation opportunities in the sports and fitness equipment industry.
3. Retail and Personalized Services - The concept of customized athletic apparel and individualized attire for workouts presents disruptive innovation opportunities in the retail and personalized services industry.
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