The Nike Mach Speed 'Salute the Day' Kit Honors Servicepersons
Rahul Kalvapalle — May 2, 2014 — Lifestyle
The University of Oregon football team will take to the field for their annual Spring Football Game wearing special edition Nike Mach Speed 'Salute the Day' uniforms which honor American servicemen and servicewomen. The 'Salute the Day' uniforms are the latest in a half-decade collaboration between Nike and the University of Oregon to create a custom-designed uniform for the Spring scrimmage.
Both the home and away uniforms feature a number of unique details including 'Salute the Day' nameplates in addition custom insignias and patches containing words and symbols honoring American service personnel.
In terms of performance, the Nike Mach Speed uniform features three distinct woven mesh fabrics for optimal thermoregulation. Each panel on the jersey and pants is matched specifically to the pads underneath for maximum airflow.
The kit includes laser-perforated mesh panels incorporated into high-heat areas of the mid-section, allowing for heat release where it's most needed. The jersey armhole openings are rotated forward for a more articulated fit and improved range of motion.
Both the home and away uniforms feature a number of unique details including 'Salute the Day' nameplates in addition custom insignias and patches containing words and symbols honoring American service personnel.
In terms of performance, the Nike Mach Speed uniform features three distinct woven mesh fabrics for optimal thermoregulation. Each panel on the jersey and pants is matched specifically to the pads underneath for maximum airflow.
The kit includes laser-perforated mesh panels incorporated into high-heat areas of the mid-section, allowing for heat release where it's most needed. The jersey armhole openings are rotated forward for a more articulated fit and improved range of motion.
Trend Themes
1. Military-honoring Uniforms - Designing custom uniforms to honor military personnel can create emotional connections with a large consumer base.
2. Performance Sportswear Innovation - Incorporating thermoregulation and perforated mesh panels into sportswear can improve athlete performance
3. Custom Insignia Design - Creating unique patches and nameplates for consumer products can improve brand loyalty and brand recognition.
Industry Implications
1. Sportswear - Innovating performance sportswear to maximize comfort and durability can lead to greater market share.
2. Military Apparel - Creating custom-designed military apparel can attract a loyal consumer base with emotional connections to the products.
3. Brand Marketing - Incorporating unique design features into consumer products can improve brand recognition and increase customer loyalty.
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