The Nike Lunar Collection Blends Old School Style with Modern Features
Michael Hemsworth — December 24, 2012 — Fashion
References: nike & coolmaterial
To give your wardrobe a little retro style, the Nike Vintage Lunar collection is a perfect blend of old school style and new age features.
The designs are a throwback to the looks that dominated the brand's offerings back in the 70s, which are often coveted by style gurus across the country as the truest sneaker form. However, a new pair doesn't mean having to sacrifice the innovative features that are available with other more modern designs because each pair within the Lunar collection comes equipped with Nike+ to allow for pairing with compatible smartphones for custom running stats. Moreover, the bright blue sole of the sneakers is reminiencent of the brands other designs that have been dominating the shoe industry for the past couple seasons.
The designs are a throwback to the looks that dominated the brand's offerings back in the 70s, which are often coveted by style gurus across the country as the truest sneaker form. However, a new pair doesn't mean having to sacrifice the innovative features that are available with other more modern designs because each pair within the Lunar collection comes equipped with Nike+ to allow for pairing with compatible smartphones for custom running stats. Moreover, the bright blue sole of the sneakers is reminiencent of the brands other designs that have been dominating the shoe industry for the past couple seasons.
Trend Themes
1. Retro-modern Style - Opportunity for creating products that blend vintage aesthetics with modern functionalities.
2. Smart Sneaker Technology - Disruptive innovation opportunity to integrate advanced features like Nike+ into traditional sneaker designs.
3. Colorful Sole Designs - Potential to create eye-catching shoe soles that stand out in the market.
Industry Implications
1. Fashion - Opportunity for fashion brands to incorporate retro-modern styles into their collections.
2. Sports Apparel - Disruptive innovation opportunity for sports apparel brands to integrate smart technology into their products.
3. Footwear - Potential to create unique and vibrant shoe designs with colorful soles.
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