The Nike Kobe X Fundamentals is Inspired by His On-Court Philosophy
Meghan Young — May 20, 2015 — Fashion
The Nike Kobe X Fundamentals may be one of the most minimalist basketball shoes that have hit the market -- at the very least, for this particular collection. It's surprising nothing similar was been released in the past considering the inspiration behind the design: Kobe's on-court philosophy. Nike explains, “It’s black and white: master the fundamentals to master the game.”
Taking on a White/Wolf Grey-Black colorway, the Nike Kobe X Fundamentals boasts a clean, monochromatic aesthetic that mimics this sentiment to a T. Finished with a white woven-textured upper, translucent Zoom unit midsole and white laces, the tongue nevertheless boasts Kobe’s signature on the top and a black mamba-inspired snakeskin design in black to keep the brand top-of-mind.
Taking on a White/Wolf Grey-Black colorway, the Nike Kobe X Fundamentals boasts a clean, monochromatic aesthetic that mimics this sentiment to a T. Finished with a white woven-textured upper, translucent Zoom unit midsole and white laces, the tongue nevertheless boasts Kobe’s signature on the top and a black mamba-inspired snakeskin design in black to keep the brand top-of-mind.
Trend Themes
1. Minimalist Basketball Shoes - The trend towards minimalist design in basketball shoes presents an opportunity for new brands to challenge established players in the market.
2. Focus on On-court Philosophy - More basketball shoe manufacturers may seek to incorporate the philosophies of top players like Kobe Bryant into their designs in order to appeal to consumers looking to improve their game.
3. Monochromatic Aesthetics in Sports Apparel - The popularity of the Nike Kobe X Fundamentals monochromatic colorway presents opportunities for brands across the sports apparel industry to capitalize on this minimalist trend.
Industry Implications
1. Sports Shoes - Established players in the sports shoe industry should seek to innovate and tap into the minimalist basketball shoe trend in order to stay competitive.
2. Athletic Apparel - Companies in the athletic apparel industry should consider adding monochromatic styles to their lines to appeal to consumers looking for minimalist designs.
3. Athletic Training - Incorporating on-court philosophies of top players like Kobe Bryant into athletic training programs can lead to new opportunities to differentiate and add value for consumers.
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