NikeiD
If you've ever wished you could have your sneakers your way, specific to your taste and comfort needs, then you'll love Nike's latest endeavor.
Picking up on the growing demand for customization, Nike is giving customers the chance to customize their athletic wear with NikeiD.
NikeiD Studio is opening in Niketown in New York City, and will give consumers a hands on go at designing their own shoes and other sportswear.
Implications - I'm sure this will benefit artists and fashionistas with a keen sense of color combinations. As for everyone else, who knows what awkward, kooky and crazy colorings people will come up with.
Picking up on the growing demand for customization, Nike is giving customers the chance to customize their athletic wear with NikeiD.
NikeiD Studio is opening in Niketown in New York City, and will give consumers a hands on go at designing their own shoes and other sportswear.
Implications - I'm sure this will benefit artists and fashionistas with a keen sense of color combinations. As for everyone else, who knows what awkward, kooky and crazy colorings people will come up with.
Trend Themes
1. Custom Sportswear - The trend of consumers customizing their sportswear for individualized fashion and functionality is increasing with Nike's NikeiD.
2. Retail Personalization - The trend is growing for brands to offer personalized services and retail experiences like Nike's NikeiD that allow for customization.
3. User-generated Content - Customization options like Nike's NikeiD generate user-generated content as people share their unique designs on social media.
Industry Implications
1. Athletic Clothing and Footwear - The athletic clothing and footwear industry can capitalize on the trend of customization like Nike's NikeiD to increase consumer engagement and revenue.
2. Retail Industry - Retail businesses can implement personalized offerings like Nike's NikeiD to attract and retain customers who desire unique experiences.
3. E-commerce - Online athletic clothing and footwear retailers can differentiate and increase customer loyalty by offering customization options similar to Nike's NikeiD.
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