The Nike Fuelband SE Aims to Help You Hit Workout Goals Faster
Nicole Ballantyne-Choo — October 17, 2013 — Tech
References: mashable
The Nike Fuelband SE is an upgraded version of the band that helps you stay active and records your achievements.
The Nike+ band goes hand in hand with the FuelBand iOS app. The app itself also has new enhancements to make your workouts more efficient and accurate. There is now a ‘Sessions’ tool that tracks all your motion for the day and updates how much NikeFuel you get from each activity. Further, there is now a feature called “Win the Hour” which actually encourages you to move for at least five minutes every hour—this app doesn’t let you slack!
Since working out is more fun with friends and they can act as your extra motivators, with the new FuelBand app you can share workouts with friends and set group goals and share in the glorious accomplishments.
The Nike Fuelband SE is set to be released November 6th at $149.
The Nike+ band goes hand in hand with the FuelBand iOS app. The app itself also has new enhancements to make your workouts more efficient and accurate. There is now a ‘Sessions’ tool that tracks all your motion for the day and updates how much NikeFuel you get from each activity. Further, there is now a feature called “Win the Hour” which actually encourages you to move for at least five minutes every hour—this app doesn’t let you slack!
Since working out is more fun with friends and they can act as your extra motivators, with the new FuelBand app you can share workouts with friends and set group goals and share in the glorious accomplishments.
The Nike Fuelband SE is set to be released November 6th at $149.
Trend Themes
1. Updated Fitness Interface Apps - Stay ahead of the curve and update your fitness apps to improve user engagement and activity tracking.
2. Social Fitness Tracking - Incorporate social elements within fitness tracking to increase user motivation and accountability.
3. Constant Engagement Encouragement - Keep users constantly engaged and encouraged with features such as 'Win the Hour' to increase activity levels throughout the day.
Industry Implications
1. Fitness Wearables - The development of updated and interactive fitness apps can increase engagement and sales for fitness wearables.
2. Mobile App Development - Incorporating social elements and features that constantly encourage user engagement in fitness apps can provide disruptive innovation opportunities in the mobile app development industry.
3. Social Media - The integration of social elements in fitness tracking can be a disruptive innovation opportunity for the social media industry to venture into the health and fitness market.
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