Track and Share Your Workout Results with the Nike Fuelband Ice
Elise Ying-Hei Ho — October 1, 2012 — Lifestyle
There are a lot of gadgets out there that will track your daily workout routines for you but they're not all as chic and convenient as the Nike FuelBand Ice.
Reminiscent of a futuristic communicator or sorts, this wristband can log more than just the number of steps you take or the calories you burn from running. The Nike Fuelband Ice measures "time, calories, steps, and NikeFuel -- a metric that will be the ultimate measure of your athletic activity." As a motivational piece for athletes and people who want to get fit, "the more you move, the more NikeFuel you earn" and you can earn the fuel by jogging, playing basketball and even throwing a Frisbee. The wristband is also equipped with a Bluetooth application that can upload your daily results into your phone so you can easily keep track of your progress.
Reminiscent of a futuristic communicator or sorts, this wristband can log more than just the number of steps you take or the calories you burn from running. The Nike Fuelband Ice measures "time, calories, steps, and NikeFuel -- a metric that will be the ultimate measure of your athletic activity." As a motivational piece for athletes and people who want to get fit, "the more you move, the more NikeFuel you earn" and you can earn the fuel by jogging, playing basketball and even throwing a Frisbee. The wristband is also equipped with a Bluetooth application that can upload your daily results into your phone so you can easily keep track of your progress.
Trend Themes
1. Athletic Wearable Technology - The rise of fitness trackers and health-oriented wearables is creating opportunities for innovative companies to create new devices or software that improve user experience and offer more advanced functionality.
2. Personalized Fitness - By tracking and logging data about a user’s fitness goals and progress, wearable technology offers the opportunity for personalized recommendations on how to optimize workouts and improve overall health.
3. Gamification of Fitness - By providing incentives and rewards for achieving fitness goals, wearables like the Nike Fuelband Ice could form the basis of engaging and fun games that both motivate users and collect valuable data about user behavior.
Industry Implications
1. Sports and Fitness - By incorporating wearable technology like the Nike Fuelband Ice, businesses in the sports and fitness industries can create more engaging and personalized fitness experiences for their customers.
2. Technology - As wearable technology becomes more advanced and popular, the technology industry has the opportunity to create new products and services that leverage the data and capabilities offered by these devices.
3. Health and Wellness - By incorporating wearables into their offerings, businesses in this industry can not only help users track and achieve fitness goals but also collect valuable health data about their customers that can be leveraged for better healthcare outcomes.
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